CEO MONTHLY / ISSUE 11 2024 13 The Creative Communication CEO Established in 2017, Áurea offers comprehensive solutions for marketing via its mid-sized team who keep their fingers on the pulse of the industry. CEO Santiago Cachon shares, “We are inspired by the golden ratio, known to represent the perfect proportion, because we believe in assigning the right weight to each action within an overall strategy, ensuring that every step has a positive impact on the client.” Responsible for defining Áurea’s vision and growth strategy, Santiago oversees the overall running of the agency. He tells us, “I ensure that all teams are aligned with our objectives and work efficiently. For me, it is essential to promote a culture that supports the training and leadership of the younger generation, because I believe that young talent is our engine of innovation. I am also in charge of financial planning, ensuring that we are profitable and efficient. As for my relationship with the team, I always seek to support them in their professional and personal development. We share part of our profits, because I firmly believe that Áurea’s success is everyone’s success.” In 2016, Santiago set out to create an agency that people can rely on for creativity, innovation, and longstanding partnerships. After a year of market research and preparation, Áurea was born. Beginning by working with relevant clients such as the Vatican, the University of Las Palmas, and RE/MAX Spain, the agency took its first steps in the right direction. Santiago shares, “Looking back, I see how each step has brought me this far and how each project has helped me build the vision that Áurea has today.” Of course, any industry experiences its challenges. However, with its dedicated CEO and valued team, Áurea has built a solid strategy for moving forward no matter what the industry may be impacted by. Laser focused on what the client needs, Áurea delivers an outstanding service which matches the success needed by each client with whom it works. Santiago affirms, “At Áurea, we are much more than an advertising and marketing agency. We see ourselves as a team committed to integrating strategy, creativity and innovation with a people-centric approach.” “At Áurea, we don’t limit ourselves to digital; we believe in a hybrid approach that combines online and offline. This allows us to adapt to each client’s needs and offer complete solutions. I consider it essential to educate our clients on the use of a strategic plan that is adapted to their business stage and needs and that is able to evolve with their business.” Celebrating its first anniversary in Galicia this year with its Os Restornados campaign, Áurea’s vision stands a beacon of light for the agency – and all of its partners. This campaign has helped Áurea to tell its very own story and Santiago adds, “This process has allowed us to align ourselves more deeply with our values and the direction in which we want to go, fusing the best of our origins with our commitment to creativity and strategy.” Planning to expand further in the Americas, where Áurea already has a presence, and solidify its positioning in Spain, the future is looking exciting for the agency and its team. Furthermore, “As CEO, I will be present at more than 24 events and congresses, seeking strategic alliances that will allow us to continue growing,” says Santiago. As Santiago creates further synergies and key strategic alliances, Áurea continues to grow and gather experience which inevitably pushes it further to the forefront of its industry. Santiago plans to learn more about artificial intelligence and cybersecurity. He says, “These are topics that I am passionate about and that I believe have great potential to transform our industry. Keeping up to date allows me to ensure that Áurea remains relevant and able to offer innovative solutions.” Bestowed with the title of Most Influential CEO 2024 - Galicia (Growth Marketing), Santiago Cachon is garnered a reputation as an award-winning CEO in the world of marketing. He is set to reach news heights with his team at Áurea in the near and distant future, and we can’t wait to see what comes next for the agency. Contact: Santiago Cachon Company: Agencia Áurea Web Address: www.agenciaaurea.es Oct23629 Áurea is a creative agency with a keen eye for detail in a market which always seeks quick results. Although a relatively small agency, Áurea has experienced great success with its partnerships as it sees both the finer details and the bigger picture. Here we explore the agency’s services as we celebrate Santiago Cachon’s win of Most Influential CEO 2024 – Galicia (Growth Marketing). “As CEO of Áurea, my passion has always been to create strategies that not only meet, but exceed our clients' goals.” – CEO Santiago Cachon
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