Issue 11 2024

CEO MONTHLY / ISSUE 11 2024 8 Award-Winning Architect and Designer: Yasmine Mahmoudieh rom a young age, Yasmine Mahmoudieh has been captivated by the beauty and intricacy of architecture and design. It was only natural for her to study Art History in Florence, Architecture in Genève, and Interior Design in San Francisco before graduating from UCLA with a BA in Architectural Design. She has since made a successful career out of her passionate approach to the timeless practice. Her work has consistently combined creativity with purpose, tackling the environmental challenges of the building industry. With 15 years and ongoing of teaching at prestigious hotel schools, as EHL in Lausanne and as a RCA mentor, Yasmine has built a reputation for excellence. Yasmine Mahmoudieh Design was founded just one year after its namesake graduated, and has flourished under her guiding hand ever since. Today, the firm leads the field in sustainable innovation, with a library of over 300 sustainable and recycled materials, and a commitment to helping clients in hospitality, high-end residences, office and multiuse projects, retail, and more embrace green practices. The firm is bringing sustainable construction and multi-sensory design to the entire globe. One of Yasmine’s latest groundbreaking projects is her own sustainable hotel concept, the Y-Material Wellness – a luxury brand centered on longevity, biohacking, and wellness. The Y-Material Wellness concept combines high-end hospitality with a focus on health optimization, where Oct24283 Yasmine Mahmoudieh is an award-winning architect, impact designer, and sustainable architect with an extensive portfolio of projects, materials, and a wealth of skills gathered over the decades of her illustrious career. Recently awarded the esteemed title of Most Influential CEO 2024 – London (Architecture & Interior Design), Yasmine continues to shape the world of architecture and design through her dedication to sustainability and innovation. F our wellness comes from the materials used throughout the center’s construction, offering guests a transformative experience rooted in cuttingedge longevity science and biohacking practices. This wellness center goes beyond traditional spas. Integrating the latest advancements in wellness technology, personalized health programs, and holistic therapies to support longterm vitality and well-being, the center is a transformative prototype for sustainability in the future. Guests are invited to embark on a unique journey of rejuvenation, supported by expertly curated programs that balance the body, mind, and spirit. Designed for serene locations outside major metropolitan areas, the Y-Material Wellness concept includes luxurious, eco-conscious accommodations and immersive wellness programs that encourage guests to disconnect, recharge, and realign with nature. With its focus on creating a global community, she envisions this concept as a pioneering model for wellness-centered travel. This project offers a unique investment opportunity, and she is actively engaging with partners to bring it to life. In addition to the Y-Material Wellness, Yasmine is launching an ESG marketplace for sustainable materials, set to serve both B2B and B2C markets. This platform will connect architects, contractors, and developers with sustainable materials for greener construction and design, and represents an exciting new venture for investors interested in pioneering the future of ecofriendly building. Yasmine’s vision is to change the way we build and to innovate with sustainable materials and ideas, so that we may better our health and the wellbeing of the planet. Also offering expert sustainability advice, she ensures that her experiences may be passed along to have a positive impact for any sustainable project. With a great influence on sustainable design, which extends beyond architecture, her FLOWNIVERSUM installation, showcased at Design Miami Art Basel in 2022, is more than an art piece; it demonstrates the potential to repurpose plastic waste through 3D printing into architecture and design.. FLOWNIVERSUM emphasizes the beauty and functionality that recycled materials can bring to design, showing the world how to reduce waste creatively and meaningfully. Her work serves as a reminder of the importance of environmental consciousness in design, a message she has shared at the World Economic Forum in Davos, COP28 in Dubai, and other global events. The FLOWNIVERSUM’s non-toxic and versatile qualities make it a significantly accessible and artistic space to add value to foundations, museums, and private collectors. While studying and living in Los Angeles for 10 years, Yasmine redesigned the former home of The Beatles for a Canadian French family, adding a new chapter to the storied property while preserving its historical charm. Additionally, she designed the restaurant Manhattan West for Sylvester Stallone, a landmark project that fused innovation with starquality style. Throughout her career, Yasmine has worked with notable hospitality clients like Kempinski and Intercontinental Hotels, as well as projects in diverse sectors, including high-end residences, multiuse developments, office spaces, and retail. She has also collaborated on a unique variety of projects such as the Airbus, bringing innovation and sustainability to new heights. Yasmine Mahmoudieh Design approaches each project with creativity, functionality, and an unwavering commitment to sustainability and innovation. Her designs prioritize understanding human needs, while increasing ROI for clients, creating spaces that are as profitable as they are sustainable. With ESG regulations evolving around the globe and Yasmine’s lifetime of dedication to sustainability – both for people and the planet – she not only responds to the rising demands for greener practices, but anticipates what needs to be done. Yasmine commented, “Our mission is to be an innovator in global architecture and design. We are always pushing boundaries, integrating future-focused technologies to evolve and grow. As an impact designer and sustainability architect, I’m committed to reducing the carbon footprint of the construction industry by replacing harmful materials like concrete with natural alternatives such as hempcrete

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