CEO MONTHLY / ISSUE 11 2024 9 or mycelium. Every project we take on is approached with creativity, functionality, and sustainability, and we focus on holistic, multi-sensory design. I’m proud that our company is now recognised globally for impact design, which has been a focus for decades.” Introducing sustainable practices in addition to cutting-edge technologies, including VR and AR, the team at Yasmine Mahmoudieh have built an empire formed on trust, innovation, and creativity. This award-winning, global architect and impact designer has much to offer to any project as she pushes limitations and prioritises longevity through each part of the process. Yasmine is developing an exhibition for the Venice Architecture Biennale, focusing on repurposing plastic waste through 3D printing and ultimately replacing it with mycelium, a fungal root structure. This project calls for global action and offers companies an opportunity for recognition at one of the world’s most prestigious cultural events. She also consults with hotel brands and companies on sustainability, conducting workshops to help them adapt to stringent global ESG regulations. Her dedication to creating sustainable biohacking longevity centers marks a revolutionary journey in hospitality, and she is also reimagining co-working concepts and underutilized spaces such as retail shops. Seeing her role as a CEO “much like that of a conductor leading a diverse team toward the same goal”, Yasmine strongly believes in her mantra of succeeding as a team. Her recent recognition as Most Influential CEO is a testament to her leadership, her dedication to pushing boundaries, and her commitment to creating spaces that inspire and endure. Contact: Yasmine Mahmoudieh Company: Yasmine Mahmoudieh Design Web Address: https://www. mahmoudieh.com/Home Award-winning Strandhotel Hotel Atlantic Lobby Longevity centre for the Y hotel
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