CEO Monthly Issue 12 2018

CEO MONTHLY / ISSUE 12 2018 7 A CEO Bringing Effectiveness to the Marketing Sector Fournaise, he had spearheaded the efforts of leading brands such as Compaq Computer, United Parcel Service (UPS), Yahoo! and Volvo to name but a few. So how does an MPM specialist like Fournaise effectively generate customer demand for its own business? Interestingly, Fournaise doesn’t engage in advertising, but rather, opts to grow its client portfolio through a commitment to establishing long-term client relationships, and through a reliance on word-of-mouth, PR efforts and referrals. As we come to the close of the interview, the conversation turns to the role that Fournaise’s team plays in ensuring that the firm’s founding goals remain at the very centre of its work. Reflecting a more modern approach to management, Fournaise’s internal culture finds its foundations in four integral pillars: work-life balance, empowerment, productivity, and a politics-free working environment. “At Fournaise we know that success is impossible without a high-quality, dedicated, high-performance workforce, and for this we have one simple philosophy: “A happy workforce delivers”. Our staff know that we have their back, and the only thing that matters is that they do their job well, with the level of quality and consistency expected. Equally, when staff members are in charge of something, they are in charge . We understand they may make mistakes, and what we ask is that they learn from these mistakes to be able to avoid them in the future.” “At the end of the day, we are one big family: we succeed together, we fail together. We do not point fingers at each other when things go wrong, and we do not try to outshine each other. We are all part of the same team working towards the same goal. It may sound like a cliché, but we are proud to say that there is no politicking in our organisation.” In his closing comments, Jerome summarises Fournaise’s ethos: “Fournaise is 100% dedicated to incremental customer demand generation. We solely focus on feeding Marketers with the business-quantifiable and business-measurable effectiveness tracking & boosting data, results and recommendations we know they need – giving them the opportunity to demonstrate they can be solid incremental customer demand generators.” Jerome Fontaine graduated from EDHEC Business School Masters programme in 1994. EDHEC is ranked in Europe’s Top 15 Business Schools, and is one of the World’s Top 3 Business Schools for Finance (Financial Times). Company: The Fournaise Marketing Group – The Marketing Performance Booster ® Website: www.fournaisegroup.com