CEO MONTHLY / ISSUE 12 2022 26 Most Influential Entrepreneur (UAE): Nikita Sachdev The Luna story began in 2015 when Nikita Sachdev colaunched Luna Management, a talent management agency and production house. It was soon after this that she encountered the crypto and blockchain space, and she began investing in crypto and working alongside the largest companies in the fintech space as an advisor. This led to her eventually exiting Luna Management and founding her own public relations and marketing agency, Luna PR. Luna PR has expanded significantly since its establishment and Nikita has since launched umbrella company, Luna Media Corporation. This is a result of the firm’s outstanding financial success. Even the bear market conditions couldn’t stop Luna frommaking a revenue of a whopping $12 million and financial growth of 110% in last year. Luna Media Corporation intends to promote mass web3 adoption through the media, and it is home to several investments that are separate from one another. Its mission is to spread the use of blockchain technology by providing informative and engaging content across all mediums. Nikita comments, “We believe that by educating people about the advantages of this new technology, we can usher in a new era of innovation and progress.” Being a full stack web3 PR and marketing agency, Luna PR offers services from five different verticals of public relations, marketing, branding, advisory, and investor relations. It specialises in building clients’ brands and flourishing them with credibility in today’s media-saturated world where attention spans are limited. The company has also recently acquired franchise of Cointelegraph, one of the biggest crypto publications in the world for the Middle East and North Africa (MENA) region. All of Luna PR’s clients predominantly belong to the web3 industry and what makes it truly different is its team’s expertise and specialisation in the space. Led by an all-female executive team – which is unheard of in this maledominated industry – they strive to create campaigns that have never been seen before and will be talked about for years. Nikita shares, “The rules of marketing are changing because of the wave of new technology. Fortunately, we are quick to adapt. We are constantly learning and improving our client support strategies. Our team envisions a decentralised future powered by blockchain technology, and we are proud to support companies of all sizes in this industry.” Contributing greatly to Luna’s extraordinary success is its staff diversity, as its employees come from different backgrounds and walks of life. It is a melting pot of a lot of different nationalities and professionals from their respective fields, such as public relations, technology, finance, and marketing. The company looks for fresh, creative minds and team players who have a hustler mentality and are eager to succeed. It provides the right tools and environment for employees to thrive, and it is one that is easy-going and fun, yet still professional. Luna promotes continual staff development with Nikita enthusiastically sharing her knowledge in the space with her teams to encourage and enable them to stay ahead of the evolving web3 landscape. She explains, “We have effectively created a mentorship programme, which involves my direct participation in sharing my experiences with the team. I am actively involved in both day-to-day business and team building activities that are tailored to grow the entrepreneurial and experimental culture the crypto market thrives on.” Alongside this, Nikita is keen to foster exposure to different cultures and approaches to the business, so therefore allocates a significant budget for her employees to work outside of their own home countries and to regularly attend international conferences in order to network with peers within the industry. Additionally, she has taken the lead in developing reward structures that recognise not only accomplishments that directly advance the company’s objectives, but also actions that demonstrate work that upholds Luna’s core principles and entrepreneurial spirit. With the company’s current market situation and its primary focus on business development and retention, it is expecting to grow financially by 75% in the coming year. In addition, operating from the UAE has enabled it to work closely with the government and mainstream media that is eager to adopt and adapt to the web3 culture. The government’s support has been detrimental in helping Luna to offer its clients based locally with stronger regulatory frameworks. Now at the end of 2022 and with its sights set on the bright future ahead of it, Luna is working on building its team and strategising its recently opened office in Singapore, a major crypto hotspot and the ideal location to expand and explore new opportunities and a launchpad for revolutionary ideas. Company: Luna PR / Luna Media Corporation Contact: Nikita Sachdev Email: [email protected] Website: www.lunapr.io / www.lunamediacorp.com Oct22205 Nikita Sachdev is an Indian-American serial entrepreneur and investor who discovered her passion for the crypto and blockchain space in 2017 after working for crypto giant, Huobi. Nikita launched Luna PR in 2020, an award-winning PR and marketing agency which focuses on the fintech and web3 industry with expertise in NFTs, crypto, and blockchain.
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