CEO MONTHLY / ISSUE 12 2023 13 Best Digital Chairman of the Year 2023 (France): Philippe Lentschener In this modern businesssetting, a new dimension has begun to emerge, with the political landscape forcing shifts to undifferentiable marketing strategies whereby the same words, images, and signs are used across the board by brands and companies. According to Reputation Age, this constitutes a strategic panic, whereby those with voices have forgotten their culture, purpose, and what has made them unique. In essence, they have forgotten themselves. With Reputation Age, companies can successfully build and manage their reputation, allowing them to thrive in this public age. Managing its clients’ reputations through a host of masterful strategies, gathered under the Strategic Sovereignty umbrella, with digital creativity paramount throughout, the company creates targeted programmes that allows it to offer endogenous excellence branding, social media, nation branding, influence, and crisis communication strategies. These solutions help to cut through the mistrust that reigns in a time when all truths are seen as equal, and with a touch of imagination, great things can be achieved. This endeavour is spearheaded by awardee Philippe Lentschener, who possesses an intrinsic passion for strategies and brands, and is convinced that all companies have a prosperous destiny ahead of them, one that can be unlocked through a relentless search to understand the true value that they hold. Over the years, Philippe has been fortunate enough to hold fantastic positions in terrific groups, but due to the constraints present in the financial marketing industry, knew it was time for him to go independent. A remedy for the defeatist attitude held by the sector is sovereignty, with strategies implemented that are fresh and exciting, do not follow in others’ footsteps, and refuse to imitate the competition. The outcome, what is expected, and what the company is aiming for are thus harmonious, and it is the mission of the team to build and exercise strategic sovereignty on a massive scale. Sovereignty of this nature comes from within, it is continuous and exponential, and although difficult to define, is on par with a company’s value chain in terms of importance. Communication is an ageless tool, and marketing agencies have made remarkable progress over the last century in adapting their offerings, going from words to images, press to billboards, advertising spots to screens, and from targeting groups to mass social media campaigns. Yet the industry is out of solutions due to its unwillingness to stray from this model even as it outlives its use, and the tireless job of brand operation and management remains autonomous, because the industry no longer provides any assistance, everything must be curated through independent thought. Likewise, Philippe prioritises independent thought through his position as chair and president, claiming “the last thing a leader needs is followers.” Rather than blindly following, it is the job of employees to not agree on everything, but rather just settle on what is next, and how best to go about achieving this goal. At present, this focus is squarely on imposing the strategic sovereignty model, and this is no easy task, with the business proposing an entirely new way of analysing what lies ahead, it may be some time before people realise the full extent of its benefits. At this stage in his career, Philippe places extra emphasis on training young talent, sharing all of his industry knowledge and acting as a completely open book. For Reputation Age and Philippe Lentschener, strategic sovereignty is a brilliant new philosophy that boasts a set of tools to help clients get there and succeed in their professional lives. With this innovative ethos to boot, Philippe has proved himself to be more than deserving of this award celebrating his excellence in the digital sphere. Contact: Philippe Lentschener Company: Reputation Age Web Address: https:// reputation-age.com/ Oct23629 Reputation Age was created confident that we live in an age of reputation, where anyone will want to know about anyone they will liaise with beforehand, representing a shift to a totally new paradigm in the marketing industry. Some of the most frequent marketing tools have been rendered outdated thanks to their implementation at a time when discourses would take place in protected spaces, but now communication has been given a platform in public spaces, reputation is vital when was called “image” is no longer protecting you. Companies strive to keep control of singular and free speech, and with Chairman and President Philippe Lentschener heading up operations, clients can be successfully navigated through the strategic panic the industry finds itself in. We catch up with Philippe to learn more about his morals, journey, and successes in the digital marketing industry.
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