CEO Monthly Issue 2 2018

CEO MONTHLY / ISSUE 2 2018 11 Cultivating a Powerful Platform Through Leadership g “Talent is what makes the difference in our company, and we are committed to achieving Trust and Transformation through talent. We are a people business, and strive to make Publicis Media a destination for the best talent in our industry. As a result, we have rolled out a number of programs to further education, offer unique experiences and continue to grow talent. In addition to what is offered on a Publicis Media-level, I am also personally dedicated to our people in Mexico and will look for opportunities to localise these programs, as well as mentor talent, both men and women. “Finally, in this ever-changing industry we need to continue challenging the status quo, technology and new consumer behaviour makes our industry incredibly dynamic. Also, transformation needs to become a must in order to help our clients stay relevant in the mind of their consumers.” For anyone else looking to make a success of their career in the same way Marta has done, she offers some advice and wisdom, citing a fine balance between work and home life as a key factor in her enjoyment of the role. Patience is important, and being there for her family is incredibly important to Marta. “To be honest, I do not think about my career in terms of success. For me, decisions need to be in line with what we want as a family. I have been lucky enough to live in four different countries throughout my life, and I believe experiences like this are priceless for children, helping them be more open-minded and tolerant, socially responsible and better people. Publicis Groupe has helped me combine my career with what we want as a family, and for me that is invaluable and I will always be grateful for the opportunity. The most important thing is to have a passion for what you do and believe that you can make a difference. It is never an overnight thing, but rather a journey. I guess I define success by being able to balance my family and my work. As a woman and as a mom, I need to be there for my two children and my husband, but I also love my job. So many young women look to me at work to see whether is possible to do both, and it is my responsibility to show them that they can.” In her concluding comments, Marta predicts what the future holds for Publicis Media Mexico, believing there is still a lot of work to be done, but she is excited for the times ahead. Transforming the landscape, the company will adapt to any developments which may arise in the industry and continue to provide the best service possible. “Ultimately, the lines are blurring between innovation and marketing. It is up to us to employ technology to deliver across the whole consumer journey. As new patterns of consumer behaviour are increasingly built on access to mobile, it forces companies to adapt the way they design, market and deliver products and services. We are helping clients drive transformation and business in this new environment. It is not an easy journey, but it sure is fascinating. “My greatest responsibility will continue to be delivering on Publicis Media’s three pillars of Talent, Trust and Transformation, as well as continuing to shape and differentiate the agency of the future. My hands are definitely still full.”