Issue 3 2021

CEO MONTHLY / ISSUE 3 2021 9 Nourishing Innovation For Daniel, it would be easy to find managing an operation across the four countries of UAE, KSA, Qatar and Sultanate of Oman challenging, yet the strong management of his teams in those regions alleviate any stress. Whilst Daniel and his team at the headquarters in Dubai focus on the growth of the firm as a whole, he is able to trust in his partners across the continent to be striving towards the same goals for the branches of Greenhouse. It is with great enthusiasm that Greenhouse is able to look ahead to the future, with plenty of exciting projects ongoing and in the works. Having seen a lot of shareholder investment in projects like Cheese Cut & Wrap and the launch of Greenhouse in Saudi over the last two years, the firm is now strategizing growth and focus on these projects to reach maturity in KSA, Qatar and Sultanate of Oman. Moreover, following the successful launch of Greenhouse’s catering services for coffee houses at the beginning of 2020, the firm is expanding into the development of B2C products to account for the increase in delivery services brought about by the ongoing pandemic. Green Mealkit is the first of Greenhouse’s products in this vein, which will be launched in March 2021 as a healthy and convenient option for easier cooking at home. Thus, with innovation continuously at the helm of the firm’s ventures in the retail and foodservice industry, we are able to look ahead to this exciting next step in the Greenhouse’s evolution. As they take on the B2C market, there is no doubt that even after four decades of operation, the best is still yet to come for Greenhouse. Company: Greenhouse Foodstuff Trading LLC Contact: Daniel Chidiac Website: www.greenhouseuae.com