CEO MONTHLY / ISSUE 3 2023 12 Influencing Success Influencer marketing agency YKONE, caters to luxury beauty, fashion, travel, and lifestyle brands worldwide. Being the first of its kind the company has been leading the way for almost 15 years. Spearheading the company is founder and CEO Olivier Billion, our Most Influential Advertising Services CEO 2023 - France. We take a closer look at the evolution of YKONE from where it began, in Paris, to where it is today. In 2008, armed with a master’s degree in marketing, and experience as the Digital Marketing Manager of L’Oréal Paris’ Luxury Division, Olivier Billion set out on a journey to build a unique business of his own. From a small French company, YKONE has grown into an internationally recognised brand, present in 16 cities around the world. Influencer marketing, in different guises, has been around for centuries. But it was when YouTube was launched in 2005 that influencers and social media met for the first time. Even then it took a while for the ‘influencer phenomenon’ to start to make a real impact. By that point, YKONE was already ahead of the game. No surprise then that the company became a favourite of a dazzling array of luxury brands, Gucci, Moët & Chandon, Clinique and Boss, to name drop a few. YKONE’s unique formula for matching its prestigious clients with an unrivalled network of influencers and celebrities, leverages the power of social media to the full. Its data-driven approach and cutting-edge creativity combine to wow audiences with powerful imagery and poetic storytelling. Having mastered the art of influence, the company helps its clients reach millions of viewers, every day. Olivier says, “These brands trust us to create and broadcast amazing content on a local or global scale. We tailor every strategy and piece of content to each platform’s strengths and fine-tune it to generate massive impact.” Having offices worldwide gives YKONE the unique ability to roll out its campaigns internationally whilst keeping them rooted in each local culture. Often, bigger campaigns can involve hundreds of influencers across the globe. But that’s not the only thing that sets YKONE apart from its competitors. Olivier explains, “We’re a new kind of company. We mix traditional agency services with proprietary technology and data, talent management and in-house production. This means we’re able to focus on the details and quality needed to generate successful campaigns and delight our clients.” Finding the right influencer to suit each client’s brand is critical to the success of every campaign. This is where YKONE excels, selecting influencers with a strong affinity for both the brand and target audience with care. Each influencer’s feeds and content undergo meticulous checks to ensure they are professional, authentic, and compatible with the brand values of the client. YKONE even verifies each audience to ensure congruence with the brand’s target market. Managing the wealth of information required to ensure every campaign is a success is no mean feat. And that’s why YKONE has developed its own proprietary software, Campaygn, integrated with Salesforce. The advanced analytics platform allows clients to manage all their campaigns in one place, measure campaign results and obtain precise information about the return on investment and competitor performance. With YKONE’s expertise in its field and the reach of influencer marketing growing year on year, the company is seeing stellar growth – and, so far, has seen its revenue double year on year. When Olivier isn’t leading the team at YKONE, he can be found sharing his insights and experience in influencer marketing with audiences at conferences around the world. Contact: Olivier Billion Company: YKONE Web Address: https://ykone.com/
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