Issue 4 2020

CEO MONTHLY / ISSUE 4 2020 7 Pioneering a ‘New Era of Global Brand Outsourcing’ trade & blue-chip clients • Drives global consumer branded trade reach and delivers local market IP • A unique ‘Evidenced model’ that is industry unique and proven People are the backbone of our business But for Bessant, “there is no point in taking your business forward if you don’t take your people with you. Our people and our values have been the backbone of our business from day one, allowing us to develop a winning-culture based on our passion for the brands we support and our commitment to achieving nothing less than the best for our clients.” Motivated and inspired by his employees and highly tenacious in his approach Bessant always ensures he is delivering back to the company’s stakeholders, clients and shareholders. He has a strong leadership style and empowers his management team to initiate and act with expediency thanks to his very open and inclusive management style. Ceuta Group is ideally positioned to continue to succeed and further build out its global footprint and Bessant has achieved great success and recognition in business over the years, including becoming a ‘Life Fellow of the Royal Society of Medicine’ but never misses an opportunity to give back to his local community and to share his passion with the next generation of entrepreneurs in his role as a Fellow of the Prince’s Enterprise Trust.