CEO MONTHLY / ISSUE 4 2023 15 It’s a Numbers Game! Sifflet is a cloud-native solution designed to help businesses create value from their data. As a relatively young company, the firm has enjoyed rapid growth over the last two years and we find out more from Salma Bakouk as she is named in the Most Influential CEO Award 2023. Based in Paris, France, Sifflet is a data observability solution on a mission to accelerate the world’s adoption of data driven decision making by reducing data entropy. “The numbers looks off, are you sure you used the right data? The dashboard is breaking again, can you take a look? This is not the expected output; can you check the data used to train this ML model? “Sound familiar? We’ve been there, and we created Sifflet, so you won’t have to!” states Salma Bakouk, the firm’s CoFounder and Chief Executive Officer. “Data Entropy, a term coined by Sifflet itself, refers to the general chaos that occurs when dealing with high volumes of data in today’s demanding business environment.” Data being missing, stale, inaccurate, anomalous ingestion patterns or brittle data pipelines means that data practitioners find themselves dealing with a plethora of issues on a continuous basis while trying to meet the expectations of business stakeholders and drive the company’s data initiatives. In an environment where data entropy is high, trust in the data and the data team gets eroded and the investments that went into building the data platform get brought into question. Salma, a self-confessed “mathematician by design, data nerd, recovered investment banker, and forever a dog lover” created Sifflet in 2021 with the aim of transforming the data and infrastructure space by creating the world’s first full data stack observability platform to enable companies to trust their data at scale, and excel at data driven decision-making. “We are a mission driven and ambitious group of individuals,” she enthuses. “We were Data Leaders and Practitioners at some of the world’s most data mature organisations, such as Uber, Amazon, Goldman Sachs etc, and we understand the pain of dealing with poor quality data.” Working with a variety of global enterprises to help them achieve more trust in their data and become data driven, one of Sifflet’s core values is what Salma calls “customer obsession.” “By being close to our customers and listening to their pain, we are able to help them not only solve today’s problem but be in a position where we drive innovation to solve tomorrow’s problems,” she enthuses. This strategy has stood the firm in good stead and allowed it to become a leader in data observability and to be trusted by numerous global organisations all over the world such us Carrefour, BPCE, Shopback, and Nextbite. Having experienced rapid growth over the two years since its initial inception, Sifflet is now on track for further expansion and world recognition, starting with Salma herself being recognised in the Most Influential CEO Awards 2023 and crowned with the prestigious accolade of Most Influential Data Infrastructure CEO 2023 – Paris. Now, as she looks to the future, she is determined to continue on her mission to stamp out data entropy once and for all! “We have walked a few miles in your shoes,” she exclaims. “And we created Sifflet so you can run faster!” Contact: Salma Bakouk Company: Sifflet Web Address: www.siffletdata.com Jan23713
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