CEO MONTHLY / ISSUE 4 2023 25 Mar22259 Beauty is in the Eye of Beholder UNICSKIN SL is a Spanish techno-skincare brand with a unique value proposition to combine 0% non-invasive techno-devices for home use with high quality biotech dermocosmetics products. As a pioneer in the world of beauty, we find out more from the firm’s award-winning Chief Executive Officer and Founder, Monica Sada. From the very beginning, Monica Sada was clear about what she wanted. Having suffered with numerous skin issues, Monica struggled to make time for any sort of beauty regime. Realising also that the majority of busy women and men of the 21st century do not always have the time, or the financial resources to take care of their skin properly, she decided to leave her lucrative position at a New York bank and set up her own beauty firm. By 2017, she had created the first beauty brand that comfortably moves the aesthetic centre, and natural and sustainable origin, to every home with 100% effective results. After meeting with more than 35 laboratories in Spain, and 15 technology factories in Asia, UNICSKIN SL (UNICSKIN) was born. Monica tells us more about the rationale behind the firm’s inception. “Going to the beauty salon to enjoy its great technology is not always possible, and the world of luxury beauty is sometimes highly expensive,” she begins. “So, I thought: wouldn’t it be possible to create a brand that unites the two worlds, with 0% invasive technology and luxury but affordable dermo-cosmetics?” Global experts in technobeauty and at-home beauty, UNICSKIN moves the beauty cabin to the comfort of your own home, and it can also accompany you on your travels. Efficiency and immediate results are the common denominator of all of the firm’s innovative products. In addition, more than 94% of all formulas are of natural origin and the company is fully committed to sustainability in its packaging and supply chain processes. Being a Spanish brand, the Middle East became UNICSKIN’s first success story, where Arab women fell in love with the brand. Now, that has expanded, and the firm sells in more than 100 countries and exports more than 85% of its sales. Today, UNICSKIN distributes its products in leading online stores and platforms, department stores and luxury beauty salons worldwide. But what makes the brand so special is that it not only sells through traditional distribution channels, but it has been collaborating since the beginning with major airlines, five-star hotels, and World Duty Free to offer quality products in the business cabins of airplanes, in the spas of hotels and in the stores of the best airports worldwide. “In short, I founded my own company to create value,” Monica elaborates. “At UNICSKIN, we aim to create value by helping people to improve their skin and with it, to feel better about themselves. We have a commitment to the world and society.” Her role in the company nowadays is not only to be the founder and creator of the brand, but also the Chairman and CEO. Most importantly, Monica is the only one responsible for deciding what new products need to launch and she regularly travels to Asia to meet with the firm’s factories, laboratories, and pharmacists to develop formulas and products from the beginning. However, Monica is also quick to sing the praises of the dedicated team surrounding her and works hard to add value to her employee base too. “For me they are not mere employees, for me they are complete people,” she enthuses. “I do not ask them to account for what time they start working or what time they finish, the only thing that matters to me is that they do their job well and that the results meet the excellence of UNICSKIN. I believe that giving a worker flexibility and offering family reconciliation is the number one key to their happiness. This happiness is transmitted, and the work reflects it.” With such a refreshing attitude towards company culture, it’s no surprise to learn that Monica was recently recognised in the Most Influential CEO Awards 2023 and named Most Influential Skincare Products CEO, 2023 – Central Spain. Understandably delighted by this prestigious accolade, Monica tells us what the future now holds for UNICSKIN. “Techno-Beauty is part of the present, but it is the future,” she states. “There will be no life without a smartphone, and there will be no beauty ritual without technology and without beauty comprehensive at home. UNICSKIN has come to stay, as the new beauty smartphone!” Contact: Monica Sada Company: UNICSKIN SL Web: www.UNICSKIN.com Feb23274
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