CEO MONTHLY / ISSUE 4 2023 27 Striving for Global Leadership As a relatively young company, Negocios TV has experienced vast growth in just two years, thanks to the grit and determination of Chief Executive Officer, Jose Vizner. We speak to Jose, and find out more about his leadership style, as he celebrates a win in the Most Influential CEO Awards 2023. Negocios TV (Negocios) is a Spanish television channel focusing on reporting finance, companies, and business. Established two years ago, Negocios is a leader in Spanish-language economic information and has been exceeding 45 million views on YouTube for more than a year now, making it the second largest economic media outlet worldwide, only surpassed by Fox Business. With more than four million daily viewers and more than 7.5 million accumulated monthly viewers, it has become the most influential Spanish economic television channel. José Vizner, CEO of Negocios, tells us more. “We seek to be a support for the entrepreneur, for the investor, for the saver and for anyone who seeks to approach the world of business from a broad vision,” he explains. “My main ambition is to create a global economic media in Spanish that is clearly influential and that can compete with the big Anglo-Saxon media in the world’s view.” In order to achieve this ambitious goal, Jose has set his sights on the big issues that move the investor every day, with the only element being that it utilises the Spanish language. He believes that the way to achieve this is through constant work and excellence to try to achieve all the objectives that the company strives to achieve to turn it into a first level player that competes with every other economic media channel. “In Negocios TV, we address the broad public who are interested in business,” elaborates José. “From the institutional investor to the saver investor, and also the businessperson who needs to be informed for better decision making on a daily basis. “Our goal is to be that meeting point where all of them find the information they need and at the key moment they need it.” From a leadership point of view, José believes that running a flexible organisation which is motivated to reach these high goals is key. By keeping his eyes trained on the long term objectives he is competently able to deal with minor changes that can be aligned with the final over all objectives of the firm. “A large part of the success of a company and its management has to look beyond the day-to-day problems,” he continues. “I believe that leadership based only on solving day-to-day problems will not solve the long-term sustainability and growth of a company. “We often get bogged down in our comfort zone in our day-to-day tasks in the company, but this is still an escape route to avoid dealing with the main issues that we must face as the company’s top managers. The comfort zone of a CEO is the fundamental problem he has to face in the time he spends every day.” For this approach to be successful, it is essential to have a first-class team, comprising of well chosen individuals, that complement José as a CEO and allow him to delegate the daily tasks in order to be able to do what really provides value to the company, and where he can contribute more to both shareholders and long-term objectives. “One of the key aspects in my development within the company is to be the one who first sees the way to lead the rest of the colleagues of the company towards that objective that little by little is taking shape and that ends up being seen as the final element on which the whole company is focused.” The path along which Negocios has journeyed to date has already seen many changes in its first two years. From a small startup to a company that has already achieved profits in its second year, and even begun distributing dividends among its partners, the company is well on its way to being both financially viable and sustainable. For his refreshing approach, and dedication to the financial and business world, José was recently named Most Influential Business Media Channel CEO, 2023 – Spain in the Most Influential CEO Awards. Understandably delighted, he is hoping for Negocios TV to continue to go from strength-to-strength and experience growth in the forthcoming future. Contact: José Antonio Vizner Company: Negocios TV Web Address: www.negocios.es Feb23358
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