CEO MONTHLY / ISSUE 4 2023 31 Feb23502 When it comes to creating compelling marketing content, innovation is key, and noone understands this more than Rémy Koné – the ambitious Chief Executive Officer at Gorille agency. We chat to Remy and find out more about the industry as he is rewarded with a place in the Most Influential CEO Awards 2023. The Gorille Agency (Gorille) is a motion design agency specialising in the creation of fun, innovative and impactful 2D/3D videos for all walks of marketing and advertising material, such as internal communications, pitches, external communication, training, e-learning, Pre-roll, social media content, and much more. Part of the CSR consulting agency Chez Maurice, the Gorille agency approaches all projects with strategic sensitivity which allows it to perfectly understand its clients’ objectives, their positioning, and their targets. Utilising considerable experience from many years in the industry, Rémy Koné guides the team diligently. Here, he tells us more about just why this pioneering technology is fast becoming the new favourite way to create content and promote businesses. “A successful motion design is an animation that will hold the attention of your audience,” Remy begins. “On a technical level, the first of the trends in motion design, in full expansion, is interactivity. For example, today it is widely used in the training market because it allows learners to navigate and interact.” To ensure that a good motion design will capture its audience effectively, Gorille will first empathise with the target, trying to put itself in their place and understand the most effective ways to touch them, impact them, and make them react. Once the idea, the concept, the scenario developed, it must then be executed. This is the job of the motion designers. “We are a team of creatives who will find the best ideas to help you achieve your communication objectives,” Remy elaborates. “At Gorille, there are no small projects. All projects deserve our full attention. This is why each client is assigned a motion designer who will be at their disposal throughout the project, a bit like having an in-house creative by your side.” But where did it all begin? The seemingly uber-modern concept of motion design actually dates back quite a few decades, the 50s and 60s in fact, during which original film credits appeared. A pioneer in this field was Maurice Binder, who notably made the famous credits of the James Bond films. It was at this time that the term ‘motion graphics’ began to exist. “You had to have a lot of imagination to create animations with the few technical means available,” enthuses Remy. “Maurice Binder is a true pioneer who showed great ingenuity and talent to achieve the result that we know.” Always acting in a transparent and honest manner, Gorille makes the whole process crystal clear, simplistic, and at a suitable price. By understanding what each client needs, Gorille gets into the heads of its clients. It responds to their needs in a way that both satisfies and impresses them, so that their animations can be the star of the show! Here’s what proud a client, Chloé Creoff, had to say: “A dynamic, responsive, pleasant and resourceful team that fully accompanied us with great kindness and know-how in each step of the production of our animated film on the history of the genocide against the Tutsi in Rwanda. A very big thank you to the Gorille team for this collaboration and this high quality work of which we are delighted!” The results that Gorille produces today are impressive to say the least. So impressive in fact that Remy recently gained recognition for his role in the Most Influential CEO Awards and was named Most Influential Animated Video Production CEO of the Year 2023 – Europe – a very prestigious accolade indeed in the motion graphics industry. Whilst Remy is committed to continuing to excel at leading the Gorille team, his secret to success is clear. “Innovate!” he exclaims. “In our sector it is essential, at Gorille it is a passion and second nature. We are always testing new styles, new practices, new approaches to create ever more impactful motion design. We are unbeatable on animation issues, and we are on always on the lookout for the latest trends.” For the future, Gorille continues to provide its stunning services at a fantastic and transparent rate, built around your budget. By being up front about the costs for each project, Gorille has built many strong relationships with clients it has worked with. Its team has created animations for a plethora of companies from EDF to Dior, Old El Paso to SciencesPo, and many more. Its work is highly revered in the motion design sphere as it consistently innovates with its team of hardworking, compassionate, and creative professionals. And Gorille ensures that each motion designer is with their client every step, or frame, of the way! Contact: Rémy Koné Company: Gorilla Agency Web: https://gorilla-agency.uk/ The Gorille Agency (Gorille) is a motion design agency specialising in the creation of fun, innovative and impactful 2D/3D videos for all walks of marketing and advertising material, such as internal communications, pitches, external communication, training, e-learning, Pre-roll, social media content, and much more. “ “
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