CEO MONTHLY / ISSUE 4 2024 10 Reaching over 12 million people every month, Adamant offers brands access to digital marketing expertise, management of their digital accounts, production of brand content, sponsorships, product placements, and much more. Adamant is comprised of Africa’s best talents, boasting the largest Influencers and Digital Media team in French-speaking Africa. Adamant produces engaging brand content and promotes clients across Africa and Europe via TV, radio, digital social media, OOH advertising, influence campaigns, and marketing communications. Over the past 5 years, the agency has established a network of 100+ Macroinfluencers with more than 1 million followers each. Adamant offers marketing services across many industries including beauty, medical, nano, sports. and much more. The team prides itself on understanding audiences and is passionate about experimenting with new functionalities and genes to reach its growing spectators. Adamant strives to be an A-level marketing agency by providing clients with comprehensive services and unparalleled expertise. Its esteemed clients include corporate companies such as L’Oréal, Orange, Danone, Ayoba Established in Paris and Abidjan, Adamant is an influential media group dedicated to providing brands with in-house media services, studios, marketing expertise, and communication support across Africa and African Diasporas. Since its inception, CEO Denis Cantin has remained steadfast in his unique vision, to create exceptional customer experiences and organic growth opportunities. For his commitment to fostering authentic connections, we have bestowed on Denis Cantin our award for Influence Marketing CEO of the Year 2023 – France. (MTN), Laurent Perrier, and most recently, Carrefour. Since the birth of Adamant, Denis Cantin’s role as CEO has evolved alongside the company. During the agency’s early stage, Denis was responsible for establishing the brand, sharing his vision, and fostering a collaborative culture within his team. After concentrating for a period on sales and engagement, Denis has now moved into his management phase and is focused on talent curation, enhancing organisation and growth, and working towards further expansion. Denis frequently reassesses Adamant’s business strategy to ensure that the agency continues to reflect its core values and provide innovative services to its valued clients. On his experience, Denis shares, “I have been in the media industry for the past 25 years or more. I have previously worked at News Corp’s 20th Century Fox in Paris, Disney, and Heart’s A&E Networks in London. I was inspired to set up Adamant Media when I was back from London in Paris, convinced that the African Diaspora in France and the whole continent deserved the right media, influence, marketing, talents, and sponsorships.” As Adamant’s visionary leader. Denis strives to maintain an open mind and remain curious about the evolving market. By entrusting responsibilities to his hardworking team, Denis has fostered a collaborative environment that enables employees to unlock their full potential. It is his mission to not only create a shared vision but also to support the team with streamlined processes and clear directions. Adamant continues to attract skilled individuals who are passionate about creating groundbreaking media that embraces diversity. Denis says, “We are now fortunate to attract highly skilled people who couldn’t express their passion for diversity and Africa at their previous companies. We are so happy to have executives coming from top influence agencies like Reech or Prisma Group. “At Adamant, we do value the multicultural aspects of our employees. We are lucky enough to mirror the various cultures we address: Europeans, French and diasporas, Senegalese, Congolese, Cameroonian, and of course, Ivorians! Not to forget our correspondents in Nigeria, Ghana, Angola, Madagascar… And we are all backed by this great project: creating unique media and gathering different people with unique high-class expertise in marketing and influence.” Adamant has been set up like a media group, with Denis and the team knowing from day one that it would expand to other territories. They also knew they wanted to empower influencers and talent with media, studios, and social media. Denis states, “The truth of the matter is that key opportunities are given by clients. Our B2B clients give us advice and our company has grown alongside them. We are bilingual and we love working with South African clients. We are looking forward to working with more American and English companies in the future.” Moving forward, the Adamant team will focus on replicating its concept in other territories, including the Middle East and North Africa. The agency is also considering expanding its services to Europe and its regional identities. After some preliminary tests, Adamant discovered that regardless of region, people seek the same considerations and entertainment. By applying its model of expansion to new areas, Adamant can further enhance its services and provide more clients with unique marketing opportunities. It is Adamant’s overarching plan to establish and grow a larger media group with the support of a strong industry partner. Denis Cantin also plans to utilise his extensive network to expand Adamant’s offerings with scripted productions for streaming platforms and TV networks in Europe and Africa. Adamant has already produced three series with a talented international cast and directors. With its vast experience in digital marketing and devotion towards diversity, Adamant provides brands and influencers with unparalleled industry expertise and a large audience to generate sales. The agency is dedicated to delivering comprehensive marketing services to help clients create organic growth and unrivalled customer experiences. Recognised in CEO Monthly’s CEO of the Year Awards for his influential direction, Denis Cantin has united a passionate team with a shared goal of delivering exclusive, engaging content to international audiences. Contact: Denis Cantin Company: Adamant Web Address: https:// adamant-media.com/ en/agence-digitalecommunication-afrique Redefining Digital Marketing
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