Issue 5 2019

CEO MONTHLY / ISSUE 5 2019 27 They are the ones working for your brand. So, displaying their content online also helps you build trust among your customers. Another way of humanizing your brand is to support a social cause. One that concerns the majority of your customer base. This helps you to establish a personal link between the brand and the customers. It is a great way of earning social trust and building yourself as a brand that matters and takes stand for the principles it believes in. 5 Ways to Build Social Trust for a Brand with User Generated Content