Issue 5 2019

CEO MONTHLY / ISSUE 5 2019 9 The Powerhouse Behind Middle East Business Success Of that triumvirate, public relations comprise the core part of Absolute’s portfolio – for the time being – and for good reason. Regardless of business size, good PR management remains important in this digital-centric environment. After all, people can access information easily, so it is essential that this information helps positively inform a potential client’s opinion, rather than divert them to competitors or peers. There’s a certain proactivity in today’s PR activities, so it is essential to have a PR firm that understands the ever-changing business landscape, reacts to it, and pounces on new opportunities when they arise. This is, ultimately, what Absolute Communications excels at. On top of their more traditional PR services, Absolute Communications also engages in comprehensive digital marketing solutions. Described, suitably, by Absolute as the ‘innovative powerhouse’ of the company, it serves to offer clients an array of options that are design from the ground up to grow their business in the most vital of arenas – the online space. From website design and development to search engine optimisation and social media marketing, Absolute have the talent and honed skill to ensure that their clients remain utterly up to date, and at the cutting edge of a sector that never stops moving forward. For this, Absolute Communications Group was recognised as one of the best PR firms in the region, with a commitment to delivering results for their clients, to enable them to flourish despite economic uncertainty. Company: Absolute Communications Group Address: Dubai, United Arab Emirates Website: http://www.absolutecg.net Telephone: +971 564 241 999