Issue 5 2021

CEO MONTHLY / ISSUE 5 2021 23 British CEO Secures Swedish Success enabled EasyTelecom during 2020 to be providing and supporting the largest independent operators of telephony services across Sweden handling over 18 million minutes of calls a month and in excess of 3000 concurrent calls during peak times. This impressive achievement is a credit not only to the team, but to the leadership who continue to guide them to greater heights. The decision to always look forward can be seen clearly in how Paul operates, and in the direction that the company has taken. It is consistently bold and ambitious in equal measure. To ensure that clients can thrive in their unique environments, the team at EasyTelecom have developed a variety of bespoke business models for their services. With a platform that is built specifically on modularisation, it’s easy to enable the services that are required as well as easily implementing the new bespoke modules designed at EasyTelecom to meet customer requirements and market developments. Such an approach ensures success for all parties, as care and attention are applied throughout. For MVNO partners, there is the obvious selection of services that goes from SIM Card personalisation through rating and billing to financial performance and accounting, but there is also the advanced switching and routing platform that sits quietly in the background. This is key to the enabling of advanced telephony solutions for companies, which includes PBX, call recording, IVR, preferred routing, LCR, fail-back routing, MEX services, conference calls and many more. The system is carefully kept over a range of strategically selected locations built to function as a singular unit. Specifically, and deliberately avoiding the clamour for cloud computing is a mainstay of EasyTelecom, maintaining complete control over their systems means they can ensure impressively high service delivery levels which is managed through their own NOC. Because the service that EasyTelecom offers is so broad, they are in demand from start-ups and established firms alike. Another advantage of the team’s modular approach is their incredible capacity for growth. Instead of having to upgrade the whole system, new modules for specific purposes can be added as and when they are necessary. When businesses move to EasyTelecom, they gain an enormous amount of flexibility in the way they operate. The growth and expansion of a company comes simply as all the functionality is contained within a single system with a single interface. This relative simplicity is indicative of the reason behind the firm’s astonishing success. When EasyTelecom took on Paul Evans, they could not have known he would be the man to define their future. That said, he has been an incredible force for the company, allowing the team to thrive in uncertain times, pushing them to achieve the truly remarkable. We celebrate his astonishing success, and the success he has brought, and continues to bring to this forward- thinking firm. Name: Paul Evans Email: [email protected]