CEO MONTHLY / ISSUE 5 2022 6 Manage Liquidity with Confidence three+one® is a Rochester, New York-based financial technology company that offers innovative liquidity data and cash management solutions which deliver better financial outcomes for public entities and higher-Ed solutions – and for those they serve. Its unique liquidity data tool, cashVest®, endorsed by the National Association of Counties (NACo), as well as 17 state associations, has brought over $500 million in new revenue to communities nationwide. Company CEO, Joseph Rulison, believes in leading by example with great passion and an eye towards the future in an ever-changing financial marketplace. He has been recognised as Most Influential CEO 2022 - New York in this issue of CEO Monthly. We got in touch with Joe to learn more about three+one and his career. orecasting the liquidity position of a government entity or higher-education institution is all about vision. As a pioneer in fintech, that vision meant manifesting a solution to a problem plaguing every public sector entity, still one that no one had yet devised. For three+one, that vision came into sharper focus when Joseph Rulison, an investment advisor by day, public official, and university trustee by night, looked hard at how his professional paradigm of data and money-management could serve a marketplace of elected and appointed officials charged with the financial stewardship of their organisations. As a company, three+one saw an underserved marketplace in the sectors of public entities and higher-Ed institutions. Specifically, it felt it needed to better understand the role of liquidity and how to view and capture all aspects of cash. In a changing banking landscape, the industry was being challenged with fewer financial resources, and it could profit from the new sources of revenue three+one could offer. three+one brought to market two fintech platforms, cashVest® and rfpPrep®, which are unique to the public sector and higher-Ed. Combined, this pioneering technology provides multi-million and billion-dollar entities the confidence of reliable data, not opinions. The first of these fintech platforms, cashVest, enables stress-tested data analysis, time-horizon, and liquidity data across all accounts to maximize the value of all cash on deposit. The second platform, rfpPrep, has revolutionized the oftmandated Request for Proposal (RFP) process for banking services and investment management by digitising the protocol, thereby streamlining the RFP evaluation timeline by as much as 75%. In creating this technology, rfpPrep transforms a difficult & tedious manual procurement into a smooth, hassle-free, and fair-bidding tool. Feb22595 F CEO, Joe Rulison explained, “We needed to be seen as a positive disruptor in the public financial marketplace. To that end, we created a core value for the company: to ‘exceed expectations’ for our clients, our employees, and our stakeholders. We’re proud to say that core value has been woven into the very fabric of three+one.” By “exceeding expectations”, three+one has maintained a very strong client retention rate (99%) and 100% employee retention. It has also helped its clients find new sources of income and savings amounting to over $500m; these additional funds have gone back to the communities and entities they serve. Without three+one’s innovative liquidity data technology, these results would never have been attained. Though Joe Rulison was confident in his vision for how three+one would substantially elevate public sector & higher-Ed entities in a dynamic financial landscape, the biggest test was yet to come. Joe was in Washington, D.C. talking to
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