CEO MONTHLY / ISSUE 5 2024 9 Mar24098 In the current climate, the challenge of sustainability is one that is affecting all industries and with a lack of transparency between investment and outcome, scalable outcomes are not always achieved. Carbon Planet is on a mission to build a more sustainable world by originating, advising, and developing impact projects at scale. Spearheaded by CEO Cath Thrupp, Carbon Planet is passionate about providing bespoke solutions to scale landscape restoration and support local communities. Recognised in this year’s Most Influential CEO Awards, Cath Thrupp is the visionary behind Carbon Planet’s objective to reimagine capitalism and create a more equitable world. Since its inception, Carbon Planet has become a leading global provider of advisory services in the natural capital, carbon, and environmental markets. By leveraging carbon, eco-markets, and advanced technology, the company provides innovative environment and land restoration solutions and advisory for large scale global impact projects. Carbon Planet is passionate about helping local communities create new jobs and regenerative industries. Working in collaboration with Global Impact Funds, Carbon Planet designs tailormade solutions to help countries and companies meet their Net Zero and ESG impact goals. The business strives to deliver measurable value by focusing on how cutting-edge technologies can be used to support global transition. With over 25 years of industry experience, Cath Thrupp is an environmental leader who has advised, designed, and led large water and natural resource projects in the public, private, and non-profit sectors. Through her role, Cath realised the need for solutions that address the key issues preventing sustainability. With Carbon Planet, Cath envisioned a way for farmers, traditional owners, and local communities to benefit from the success of global impact projects and natural capital. Each bespoke solution is designed to increase community ownership of projects, provide unique learning opportunities, and produce greater benefits for local communities. Cath Thrupp says, “My focus as CEO is to set the long-term vision of the company, build the culture, work with like-minded leaders around the world, and design an agile, innovative organisation for the future. Everything I have learnt, from water management to real estate investment, through to online marketing, future of work, and personal mindset, has shaped my thinking and the company’s development. “The last few years have been focused on thinking deeply about what our world needs to achieve Net Zero and the SDGs. We consider how business models will need to change to achieve our global targets and create a circular economy. It is also essential to understand both geopolitical situations and the needs of everyday people, and how converging technologies can be leveraged to support the global transition.” Carbon Planet strives to create positive social and environmental impact by utilising technology to connect global investment to scalable impact projects. Its immersive projects include river restoration, coastal resilience, circular economy villages, supply chain decarbonisation, renewable energy/water, and many more. By implementing state-of-art technology, Carbon Planet can measure and validate outcomes, build sustainable supply chains, and provide education to landholders and investors. Every project has a digital twin to help the company predict outcomes, with investment via smart contracts and blockchain. Carbon Planet offers engaging education with 3D technology and uses IoT sensor networks to measure on-ground outcomes in real-time. Working with a rapidly changing climate and its subsequent impact on local communities and the environment poses significant challenges. Like many other businesses, Carbon Planet is navigating the climate change challenges. To achieve this, the company has invested in futuristic mentors and established strategic partnerships with other progressive global leaders. Carbon Planet has also leveraged new technology to adopt a data-driven approach. An example of this is AI global climate models, which the organisation uses to understand geographical climate risk for its projects. Cath Thrupp shares, “Since the Covid pandemic, one of the greatest opportunities has been to connect more with like-minded leaders around the world. There is much more collaboration and there are many more global learning opportunities. This has made my role much more about global citizenship and much less about the constraints of boundaries. I also see converging technologies as a major opportunity to scale impact towards Net Zero and the SDGs. As a company, we are actively bringing new technology stacks together to help solve environmental and social challenges at scale.” Carbon Planet is focused on maximising agility to build long-term resilience. Its team is completely remote and works across many countries and cultures. The company is committed to sharing its profits and ensuring its employees have a healthy work-life balance. Cath’s role in fostering a collaborative culture encompasses everything from recruiting the right people to measuring the company’s social and environmental progress. By maintaining a clear longterm vision and company mission, Cath can ensure that every team member understands how their role contributes to the overarching goal. Over the years, Cath’s leadership style has evolved but has always focused on team empowerment and bringing together people, technology, and solutions in groundbreaking ways. Throughout her career, Cath has discovered that her ultimate strength lies in understanding complex problems and supporting every individual to grow as a leader themselves. Her visionary leadership style involves maintaining a clear vision, employing the right people, and supporting the team’s professional and personal development. Moving forward, Carbon Planet will continue to focus on building new business models to scale impact and utilising its suite of technologies to increase transparency and accountability. Over the coming year, the company is excited to unveil more impactful and large-scale global projects. On her own career, Cath says, “Success for me is measured by the scale of positive impact that our projects have on the world. In addition to standard metrics, I will be measuring my career and company success by real-world outcomes, such as how many people have been lifted out of poverty, how many more people can feed their families and have access to clean drinking water, what area of land has been restored and how much carbon has been sequestered.” As a thought leader, Cath Thrupp is passionate about delivering systems solutions that recreate approaches for integrated landscape restoration, food production and energy supplies, to ensure long-term jobs, and the future resilience of towns and cities. Through the company’s collaborative partnerships and global market connections, Carbon Planet strives to create scalable solutions that benefit investors and communities alike. Steered by Cath’s ambitious direction, the company has adopted a sustainability first approach, leveraging advanced technologies to envisage a world where natural capital has value, investments are transparent, and communities can create regenerative industries. For her pioneering leadership, we have bestowed on Cath Thrupp this year’s award for Most Influential CEO - QLD (Environmental Services). Contact Details Contact: Cath Thrupp Company: CarbonPlanet Web Address: https://carbonplanet.io/
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