Issue 6 2019

18 CEO MONTHLY / ISSUE 6 2019 , Know How Inbound Marketing Can Help Your Business Words by Jeff Vardy Whether it is small or big business, keeping your business prospering in today’s economy is probably one of the biggest concerns. What businesses face these days is to balance their acts of plans, strategies, departments, and decisions. Even if they have all the resources and things running in perfect condition, the majority of the companies are not exactly booming at the pace they had expected. In order to acquire the required growth and sustainability, a marketing strategy is a must. A marketing strategy means to create a well-defined plan for achieving the desired goals and objectives. The first and foremost merit of having a step change marketing strategy is that it helps to gain a competitive advantage in the market with an edge over the existing competitors. In addition to the promotion of goods and services, having a powerful strategy helps the brand and the overall business in attaining a remarkable place in the target market. Basically, inbound marketing is not a new term and it is a method of marketing that follows a step- by-step process to help your business attract new visitors, capture data, convert these visitors into leads and delight the customers so that they advocate for your business. Factors involved in marketing strategies: • Product/service/item you want to promote • The targeted audience or buyer • The duration of the strategy • Budget • Expected results Here are top elements of a strong inbound marketing strategy: Search Engine Optimization SEO is the process of optimizing the website’s content and structure for search in order to receive rankings on the search engine pages. It ensures that your website ranks in search results for the keywords that lead to sales. PPC Pay-per-Click is a huge model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. The good thing is that PPC advertising can be used for businesses of all sizes and helps them achieve instant results. But you need to understand that Pay-Per-Click marketing is different from Search engine optimization. It is rather a way of using search engine advertising to generate clicks to your website. It allows search engines to cater to searchers and advertisers at the same time. Content Marketing It cannot be denied that high- quality content attracts visitors who then become leads. The key to content marketing is the unique and attractive content that needs to stand out. Blogs, e-books, and case studies are all part of content marketing. But you need to keep in mind that the content you are publishing must educate, inspire or entertain your audience. Social Media Just creating accounts on different social media sites will not serve the purpose. If you want to run your business effectively, you need to attract new readers by sharing and promoting your content on social media. Lead Nurturing It captures customer data through forms and landing pages so that you can create customer profiles. By using these customer profiles, you can stay ahead of your competitor by fulfilling their needs. But developing an inbound marketing strategy can be a difficult process as it poses challenges and complexities. For the successful running of digital marketing, it is better to contact a reputed digital agency which can help you with the best services. The marketing agency along with their staff of experts can help you achieve the desired outcomes through the strategies they have been using for years. Gone is the time for outbound marketing where cold calling and traditional ways were followed. Now is the trend of inbound marketing and for this HubSpot is the all-in-one marketing software providing services like blogging, SEO, social media, email, landing pages, marketing automation, and web analytics. The other crucial services provided by HubSpot include Business blogging and data analysis which are required by online companies to boost their search engine rankings. But in order to maximize the results with HubSpot, it is recommended to contact HubSpot certified agency partners with team members holding Academy certifications. Whichever strategy you may choose for promoting your company’s products or services, you need to take care of the above discussed things. Also, there must be a defined audience so that a specific category of buyers will be tuned in on the promotion. Budget is one of the major aspects to consider well. A specific budget is must ensure that the strategy does not exceed the expected expenses for promotion as the bottom line is to recoup these expenses.