Issue 6 2021

CEO MONTHLY / ISSUE 6 2021 19 , Jun20185 Business Talks Arjun Pillai has always been at the forefront of India’s business sector. At the young age of 23, he had started his own company, Profoundis, and within four and a half years, he was selling it off to FullContact with a team of seventy-two and a series of accelerator programs behind him. While taking on a role at FullContact, his passion was for his own business which is why he started Insent. Insent puts technology first and foremost. Its approach is one where the development and finessing of the product will provide a go-to-market engine that will be able to grow at extraordinary speed. The approach championed by Mr. Pillai is one where his company offers a product that is unique and invaluable. Insent stands out from the rest of the players in the conversational marketing space by offering a solution that is deeply integrated with the existing revenue tech stack. By building in ABM-orientation by design and offering the ability to operate natively through Slack and MS Teams, Insent has become a vital part of the advanced B2B revenue engine. Typically, Insent adds 20% net new leads to the pipeline and decreases sales cycle by 15%. To Mr. Pillai, this success is not a surprise. In fact, it’s the result of a very targeted business plan. By leveraging all possible signals, it’s possible to generate demand from the right fit companies. Once this is done, the team Engaging buyers is key tomaking a sale, but doing this online is more difficult than in a traditional shop. Insent Inc offers a human-first B2B conversational platform that can engage with buyers in real-time. With the firm’s leadership recognised, with the award for Best B2B Customer Acquisition PlatformCEO 2020: Arjun Pillai in the Global CEO Excellence Awards 2020, we thought it time to examine some of the secrets behind this astonishing achievement. makes sure there is a need, fit, budget and plausible timeline for the potential budget. Such an approach means that the team is able to operate on a problem- first approach. Advanced software such as Insent is often impenetrable to customers, but they can point out what problems and issues they are having. Instead of focusing on new features, the team can decide what the biggest challenges are and work to solve them quickly and effectively. At the heart of Mr. Pillai’s leadership style is trust and transparency. Everyone in the company knows about the direction of travel and what is at stake. By entrusting staff with this information, the teams are able to trust Mr. Pillai to deliver the best possible results as well. Mr. Pillai also operates openly, happy to admit that he does not know something that his staff do. Finally, he has humility at the core of the company. Events happen, and only if the firm is lucky will it be at precisely the right place at the right time. An event like COVID-19 couldn’t have happened at a worse time for this new start-up. Launched in 2020, they have had an enormous shift of priorities and operational styles. That said, the firm has grown incredibly well during the pandemic and the high standards of operation that have ensured Mr. Pillai has achieved success thus far have worked even during this most difficult of times. Looking ahead, it’s clear that this leading force of nature will continue to evolve. Every single B2B company with a website will have a chat platform in the near future, and it’s the mission of Insent to enable marketers to get there. Through solid research and an eye for detail, the team at Insent have achieved great things, but a great deal of that success is a credit to their CEO Arjun Pillai. Company: Insent Inc Name: Arjun Pillai Email: [email protected] Web Address: https://www.insent.ai/