CEO MONTHLY / ISSUE 6 2023 11 Apr23189 Businesses that truly push their customers to the forefront of their every move are absolutely imperative for the advancement of the corporate landscape. Founding, organising, and overseeing a plethora of companies under his parent company, YoooGroup, Benjamin Willmore has caught our eye. We take a closer look at the admirable work that Benjamin does as he wins Most Influential CEO 2023 – Surrey (Investment Management). In 2017, Benjamin Willmore launched YoooGroup, a private-owned investment firm, to incorporate YoooServ, Yooodle, Bomboni, Bookify, and Bla Bla. With an exciting mixture of bars and cafes to an estate agency, premium office spaces, and software, YoooGroup has swiftly become more than substantial – it is an unbreakable goliath within the business world. With YoooGroup, Benjamin had formed a business that would make waves across a selection of industries whilst putting customer satisfaction and team morale first. One of his greatest achievements is YoooServ, which was launched in 2019, after years of hard work and a vision for a better way of doing things. Linking quality with affordability, flexibility, and fantastic customer service, Benjamin embarked on a journey towards unrivalled success as YoooServ completely took off. Benjamin’s background within the working world covers many areas from hospitality to estates, making him a well-rounded, informed, and talented as a jack of all trades. Benjamin’s experiences led him to working with, and for, many companies over the course of his career – and taught him a lot about how he prefers to manage people. In an article from the Successful Founder (Meet the Successful Founder: Benjamin Willmore | The Successful Founder) we learnt more about how his negative experiences also shaped his future as a successful founder and CEO of the group. He said, “YoooServ was spawned accidentally as a direct response to my own negative personal experiences of trying to find the right serviced office for my estate agency business Yooodle. I was really unimpressed with the quality and service of what was available locally. “Having been fed up with these poor standards, I wanted to create something different – a new way to work, with well-designed spaces and outstanding facilities that foster better culture, productivity, and staff retention.” Benjamin also tells us more about his leadership style. He says, “Mine has been grown from years of grafting in different trades and industries. I spent so much time watching others and how they interacted, seeing their mistakes and nurturing my own style. I have never been one to read a book about someone else or follow others as I feel that I can write my book and make my own mistakes.” Benjamin is proud of his team and what they do, but without his drive, vision, and innovative approach YoooGroup would not be where it is today. He is a CEO with compassion, and he always looks out for his staff so that every member of the team can feel part of something that is bigger than themselves. He tells us, “I interact with the team every day. They will come to me if they have troubles in their life, they feel relaxed and know that they can approach me on anything.” From the very beginning, this opendoor approach has never been alien to Benjamin. A successful CEO, or any member of senior management, incorporates care into everything they do – and Benjamin is particularly influential due to his approach. When elaborating on the importance of his team, he enthuses, “They are the success; I had the ideas and vision, they have implemented it and brought it to life. Sitting here, I can hear laughter in the background. I can see the team working away on different projects. It’s a really good buzz.” As YoooGroup continues to serve small businesses to global billion pound/dollar companies, Benjamin’s approach keeps both them and the end customer in mind. He believes in making their industries a better place, keeping people happy, and flexing his creative muscles throughout every endeavour – daily, weekly, yearly. Any challenges that YoooGroup has faced have been met with an innovative approach and a positive attitude. YoooGroup has grown substantially over the years gone by and now, with so much experience behind him, Benjamin can proudly lead a team exactly the way he believes teams should be led. For the future, Benjamin is in talks with numerous investors and funds to help build his vision while the team are planning on opening 3 more serviced locations – and add in 4 more corporate managed tenancies. Benjamin shares, “Our app company Bookify.Space is growing extremely well, with new clients joining each month The cafe business Bla Bla has its first location, with a second being secured, we plan to add 2-4 new café’s a year for the next 5 years.” “I will just keep going and going. I love watching people grow, seeing them develop, and for the team to always feel secured. I guess in a way, I won’t stop as the end goal isn’t decided.” Winning Most Influential CEO 2023 – Surrey (Investment Management) is yet another fine achievement for Benjamin as his upward trajectory continues. We are excited to see where his career takes him next. From serviced offices and managed office spaces to indulgent, top-tier bars and restaurants, YoooGroup has Yooo covered. If you would like to find out more, please visit the website today. Contact: Benjamin Willmore Company: YoooGroup Web Address: https://yooogroup.com/ YoooServ is proud to cover commercial office space in order to shape a better world for us all. “ “
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