Issue 7 2019

10 CEO MONTHLY / ISSUE 7 2019 , May19268 CashOnGo Ltdprovide tailor-made and responsible loans in theUK through their twobrands: Peachy .co.uk, which launched in2011, andUploan, which launched earlier this year.More recently, KristjanNovitski, CashonGo’s Chief Executive, was chosenbyCEOMonthly tobe a featuredbusiness leader following a year of impressive growth. Here, Kristjanoffersmore insight into the trials and successes that hehas encounteredover the last eight years. Thriving Despite Uncertainty in the Competitive Lending Market Perhaps most impressive about Cash on Go is its ability to weather what is, by all regards, a rather volatile industry. Where competitors have risen, only to experience a dramatic fall from grace, Cash on Go has remained strong and stalwart. This has been, ultimately, the result of a commitment to stringent regulation, realising that a dedication to their client’s best interests is a key differentiator between those that succeed in this industry, and those that fall short. As Kristjan explains, the company was established on a firm foundation, dictated by a need to exceed expectations across the board. “We specialise in offering transparent and affordable loans via easy to use interfaces. Although we currently offer loans for up to 12 months, average loan that we issue to our customers is for 4 months. Our company is built on a 3E strategy: Expectations Exceeding Experience. This is what echoes through every aspect of our services. We plan to significantly expand our product offering around personalised, easy-to-use and responsible financial services over the next 18 months.” Responsibility really summarises Cash on Go, Peachy. co.uk and Uploan’s success – by taking a diligent path, they have secured a slow but steady growth. This same path looks set to secure their ongoing success as they move through this year and beyond. Client-centricity, at the end of the day, is crucial. Nonetheless, Cash on Go’s core team also plays an utterly essential role in meeting this need for a total customer focus across their services. “First of all, we have a focused, aligned and top-performing team. From a customer’s perspective, honesty and a personal approach have really paved our road to success. We have always been open and honest with our customers about our fees and, unlike most online businesses, in case of any issues or concerns out customers have always been able to quickly reach us and speak to a real person. “It sounds like a cliché, but we actually care about our clients. Of course, we are a commercial enterprise and profit is important to