Issue 7 2019

CEO MONTHLY / ISSUE 7 2019 11 Cash On Go : Thriving Despite Uncertainty in the Competitive Lending Market us, but at the same time we really care about the clients and their wellbeing. For that reason, our loan acceptance rate is just 12% of all applicants.” Like most companies working in the modern finance industry, constant technological innovation remains a key element of day to day operations for Cash on Go, as Kristjan discusses in more detail: “We consider ourselves very tech savvy and make efforts to remain at the forefront of technological development. In 2011 we were the first company in the PayDay lending sector to introduce apps and a mobile website. In 2012, we were the first online instalment lender. This is something that we now see as being typical for any online lender, but it was not there back then and Peachy was the first lender to offer loans to be paid back in instalments for up to 12 months. Since 2018 we have invested a lot to Big Data in order to be more targeted, and more personal across the board.” As a result of the company’s efforts, Cash on Go has had a remarkable couple of years, as Kristjan moves on to explain. “We have been rapidly growing as a business over the last 12 months and our aim is to keep that kind of growth for the months coming. Growing double digit percentages on a monthly basis puts a lot of pressure on every single nut and bolt in the business, but with such a great team, we have been able to pull this off and do it in a sustainable way, without compromising the interests of our customers as well as the wishes of our team. For an established company to grow at such a pace in a saturated market means that we have to excel in every aspect of the business and continuously challenge everything that we do.” In his final comments, Kristjan summarises his journey so far as CEO of Cash on Go: “It hasn’t been always easy and smooth with Cash On Go. We have had our ups and downs and some really difficult times, but I think most important is always not to lose sight of what you want to accomplish. Set your goals and stick to them. Take the backfires and ‘step backs’ and change them into lessons. Believe in yourself, but at the same time, don’t get lost in yourself. Trust in your team and give them direction and support when they need it. That’s how you grow a successful business that can overcome any challenge.” Company: Cash On Go Ltd Name: Kristjan Novitski Address: London, United Kingdom Website: www.cashongo.co.uk; www.peachy.co.uk