Issue 7 2021

12 CEO MONTHLY / ISSUE 7 2021 , May21585 Advising the Real Estate of the Future The first business of its kind in Saudi Arabia, Esrar is a specialist real estate marketing and sales consultancy firm with a long list of partners for whom it has made itself an indispensable business partner over the years. These partners boast decades of experience – both international and regional – and the company has been created to allow such professionals, especially developers, to engage effectively with clients by way of marketing and sales solutions for real estate. Above all, it prizes its ability to deliver sustainable as well as effective results. Fundamentally, this makes up the cornerstone of its business when it comes to serving its clients, adding tangible value in order to deliver profit, covering all manner of services. These include marketing strategy, advertising, branding and naming, corporate identity, packaging and positioning, sales strategy, planning and scoping, sales office setup, CRM support, and more general consultation services. To Esrar, above all, its team is its most valued asset, and what has been and will continue taking it into the future. Each person on its staff is dedicated, valued, and integral, bringing something new and imperative to the company that is unique to them, such as specific skill sets. They drive the workflow that Esrar has made such a cornerstone of its beating heart, ensuring that every part of Lauded as the ‘CEO of the Year, 2021’ for Saudi Arabia, Mohamad Itani is the mind behind Esrar, an exemplary real estate and consultancy company in the region. Being the first company of its kind, it has carved out a dedicated space for itself in its market niche, making a name for itself with a wide range of clients and industry professionals since its inception. its operational model has been designed with hard work and commitment to the client in mind. As well as its sales, marketing, and branded residences consultancies, it also offers city transformation to its clientele. The former service, although relatively new, has become widely renowned in its region for the exemplary provision of off plan developments in the Saudi market, and it has been working with London based company Graham Associates to offer its branded residences work. With the Gulf experiencing such a demand for such residences, Esrar hopes to be the company that can step up to the plate. And then, lastly, city transformation has been something created in partnership with Barcelona based Idencity, a specialist in their own right when it comes to the redesign and strategy of reimagining city spaces. This side of its firm sees the modern business world less as a case of competition between companies, but one of competition between cities within the same nation, creating opportunity and challenge alike. This ingenuity has recently taken form in a new app. With the launch of Wihdaty, a platform dedicated to real estate development and those within the field, Esrar seeks to make communication between the project owner and the buyer that much easier; the project owner can provide updates on their units through the app directly, allowing everyone to be kept in the loop quickly and easily. All of this has been made possible by its exemplary CEO, Mohamad Itani, an outstanding mind in his field with over 17 years of experience in real estate and consultancy. He has had the opportunity to work in several countries, such as Malaysia, Indonesia, the Maldives, and Spain, engaging in diverse real estate markets and developing a simple yet effective strategy for keeping an eye on and then working with prevailing trends. This has allowed him to create a company with close KPIs and a widening network of supporters. Alongside its partners, it also caters to several stakeholders whose trust in it Esrar is incredibly grateful for. Amongst these, the developers and semi- governmental companies have been crucial in getting it on the path to success that it is currently on – many of the latter category being real estate investors, equity firms, and ministries in particular. Furthermore, being so results driven and with an unmatched drive when it comes to delivering such things, it promises all clients across this wide diversity of companies that it will study each project carefully before engaging with it. This is what has earned it the respect of its peers and competitors across the board, aptly showing its clients that Esrar is faultlessly reliable. This has awarded it a reputation that precedes it, and when it reaches out to client, approaching them by way of visits and direct communication, it is able to conduct itself brilliantly and with the backing of all the research it has done – and continues to do – into the modern market. This work, in essence, is what allows it to keep a finger on the pulse of its industry so well, able to discern what projects need its focus most and where it might find gaps that it can effectively fill, allowing it to become a critical part of its market’s infrastructure. It knows which projects are coming, and where it needs to focus, something that has allowed it the unified focus for streamlined growth. Additionally, its team is a highly qualified and multi-national group of professionals from a variety of different industries that allow architecture, city transformation, real estate sales, marketing, management, branding, and digitization. With such a diversity of skillsets also comes a diversity of different people; cultures, perspectives, and viewpoints, all differing throughout the team, allowing Esrar to respond empathically and sensitively to its clients, working with them in a way that best works for their business and own internal culture. Esrar trained over 60 sales consultants for various projects in its first year alone. This training, bolstered by the exemplary atmosphere upheld by the team of positivity, motivation, and encouragement, creates an