Issue 7 2021

CEO MONTHLY / ISSUE 7 2021 9 Pioneering Dairy Provider Meanwhile, the major challenge for Willem is following in the late Sheikh Zayed’s footsteps. The foundation of the company set by Sheikh in essence in the concept of sustainability. He was way ahead of his time. Willem’s task is to bring Al Ain Farms’ further forward from that basis, to contribute to a sustainable world, which is probably the biggest challenge that mankind ever had in front of it. Speaking about his plans to build upon his current success, Willem said, “I am very lucky to have this opportunity. First, to use my experience and skills to manage such a diverse group of people through a world of turmoil and crisis. Now, to learn how at a major moment of discontinuity of global food technology to develop response to fast-changing consumers, who are looking for healthy, great tasting and sustainable food experiences.” He continued, “I believe the trend towards greater local production is clear, not just for reasons of self-sufficiency, but also because of the economic boost it can provide. Al Ain Farms continues to stress availability, affordability, and outstanding quality of locally made fresh products. All with a relentless attitude of continuous improvement in all we do. “We are confident that the continued support we receive from the government on the farming part will further enhance the scale of the local output and ensure a fair level playing field for all manufacturers within our sectors. We also aim to work more closely with our retail partners to customise shelves and packaging to communicate the benefits of locally made and benefits of our products to consumers.” Company: Al Ain Farms Contact: Willem van Walt Meijer Email: willem.vanwaltmeijer@ alainfarms.com Website: www.alainfarms.com