CEO MONTHLY / ISSUE 7 2023 15 nonplusultra through word of mouth, or perhaps via trade shows like CES (Consumer Electronic Show) in Las Vegas, or IFA (Internationale Funkausstellung) in Berlin. As the most data driven company in the consumer electronics fields, it tracks every single sale from retailers, as well as stock, sales out allowances, trainings as well as marketing and POS spendings. This enables it to analyse the ROI (return on investment) for its customers on macro level, on country level, or even down to micro level at the stores. As a retail growth agency specialising in omni-channel solutions, and focused on consumer electronic retail, nonplusultra has identified and continues to anticipate several industry-based challenges. By investing strategically in the sector, it aims to address these challenges and ensure efficient and sustainable scaling for consumer electronic brands in Europe. Some of the specific challenges it is currently facing, and expects to encounter in the near future, include the following: increasing competition; as the retail and eTail landscape is a highly competitive world, with numerous players vying for market share, nonplusultra continuously monitors and analyses the competitive landscape to identify emerging trends, and stay ahead of the competition. Shifting consumer behaviour; as consumer preferences and behaviours evolve rapidly, driven by advancements in technology and changes in shopping habits. The company needs to adapt and anticipate such shifts to be able to provide personalised and seamless experiences across various channels. Digital transformation; as the retail industry is undergoing a significant digital transformation, with online sales and e-commerce platforms playing an increasingly important role, nonplusultra needs to stay up to date with the latest digital technologies, optimise online presence, and leverage data-driven insights to drive growth for consumer electronic brands. In addition, the supply chain and logistics requires efficiency, and especially broadline distribution management. This is critical in the retail industry when dealing with consumer electronics, and nonplusultra strives to optimise the logistics and distribution processes to ensure timely and cost-effective delivery of products across Europe. Finally, there is the challenge of regulatory compliance; with retail operations being subject to various regulations and compliance requirements, it needs to stay up to date with evolving rules such as data protection and consumer rights. It is essential to mitigate legal risks for nonplusultra to maintain trust with its clients and their customers. By addressing all these challenges, the company aims to position itself as a leading retail growth agency in Europe, helping consumer electronic brands navigate the complexities of the industry and achieve long-term, efficient scaling through its omni-channel approach. The future is bright for award winning nonplusultra, who have recently been acquired by international brand experience agency Avantgarde Group. This brings immense benefits to the company, enabling it to expand into new markets outside Europe. It is also a strategic collaboration, showing just how far Benjamin Gehring and Florian Hutterer have gone in building a company that not only creates value for international consumer electronic brands, but also generates a healthy revenue, and attracts the attention of a well-known marketing group. It’s onwards and upwards now for this terrific company. Company: nonplusultra Sales GmbH Web: www.nonplusultra.eu Contact: Benjamin Gehring
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