CEO MONTHLY / ISSUE 7 2024 19 Spain’s Trusted Source for Economic Media Not only is Negocios TV the highest-performing economic information media provider in the Spanish-speaking world in terms of YouTube traffic, but it is also second worldwide, losing out only to Fox Business. This statistic is incredibly impressive, made even more so considering the short amount of time that the channel has existed in this sphere. Outside of just a YouTube setting, the station also enjoys in excess of four million viewers per day, averaging out at just shy of eight million accumulated monthly viewers. As the most influential figure in the world of Spanish economic media, Negocios TV strives to be a beacon of support for everyone from the entrepreneur and the investor through to the average saver, approaching the complex and diverse sectors of business and finance with a broad vision that covers all bases for viewers. For José, it is the overarching aim of the channel to use this influence to compete with big media players on the world’s stage, an environment that is currently dominated by the likes of English and American organisations. With his sights firmly set on a global audience, José uses his position as CEO to steer Negocios TV towards the big issues that impact investors regardless of where they may be based. In this respect, the channel is similar to the other worldwide players that it is competing with, the only major difference being the language. However, by broadcasting in Spanish, the channel is opening up this sector to a broader audience, such as those with a limited understanding of the English language. Constant work and a commitment to excellence have both proven key in the business more than achieving all of the goals and objectives that it has set for itself so far, with these turning a start-up that was trying to get its foot in the door a few years ago into a first-rate player with a robust network of employees, stakeholders, and partners. When combined with José’s proven leadership style, with this primarily revolving around him encouraging the company to think in the long term, what emerges is a team focused on the bigger picture. José explains, “a large part of the success of a company and its management lies in its ability to look beyond day-today problems.” For José, an approach to leadership that is based only on solving the small issues that crop up across day-to-day business is akin to putting one’s head in the sand, as this will ultimately prevent a company from attaining the long-term sustainably and growth that it will need to thrive in a market defined by change. This is particularly relevant given the ever-evolving state of media today. For a CEO to escape their comfort zone, José believes it to be integral that they have a best-in-class team supporting them, with these carefully chosen individuals serving as the foundation on which a leader can take a company to new heights, all whilst appeasing shareholders and hitting short- and longterm targets. Having chosen such a management team to guide him, José operates with excellence in this sphere, distributing the relevant tasks to the most suited person so as to ensure Negocios TV’s successes are a team effort. In essence, by addressing those members of the broader public with an interest in business, Negocios TV is helping people to make better decisions on a daily basis, serving as the one-stop-shop for all of the relevant information at the most crucial moments. With CEO José Antonio Vizner at the helm ensuing that this mission is upheld valiantly, this remarkable network is certain to face unprecedented success as it looks ahead to the future. Any readers interested in learning more about this channel and its informative, digestible content are invited to do so by either following the link at the bottom of the page or accessing Negocios TV’s YouTube channel, which can be found here. Contact: José Antonio Vizner Company: Negocios TV Web Address: https://www. negocios.com/ Apr24190 Negocios TV is a renowned Spanish television channel offering insightful reports and updates in the world of finance and business. Having established itself as a leader in the Spanish-language economic information sphere in a little over three years, the company is particularly proud of its YouTube statistics, with its more than 1.2 million subscribers contributing to the more than 1.1 billion views that the channel today boasts. For his continued efforts in driving this success, company CEO José Antonio Vizner has been named as the Most Influential CEO 2024 - Spain (Business Media Channel).
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