CEO MONTHLY / ISSUE 7 2024 6 Software Development COO of the Year 2024 (Europe): Bejan Choschnau I is a concept that has been around formally since the 1950s, defined as a machine’s ability to simulate human intelligence and problemsolving capabilities, particularly computer systems. It was in 1958 that H.A. Simon and Allen Newell predicted that “within 10 years, a digital computer will be the world’s chess champion” and “within 10 years, a digital computer will discover and prove an important new mathematical theorem”. By 1965, H.A. Simon was forecasting that “machines will be capable, within 20 years, of doing any work a man can do”. Then, in 1970, Marvin Minsky theorised in Life magazine that “in from three to eight years, we will have a machine with the general intelligence of an average human being”. Fast forward to 2024 and artificial intelligence is very much a thing that has found its way into almost every aspect of our lives, from chatbots Apr23017 For Bejan Choschnau, teamwork makes the dream work. Believing in the importance of collaboration and sharing ideas in order to create a better user experience for clients, Bejan is proud of what he and his team have accomplished with Infona AG. It is a team that comes together on the mission to streamline clients’ business processes through the development of advanced CRM/ERP solutions – and they come with an AI twist. Recognised within our C-Suite Awards 2024 for his remarkable contributions to Infona AG and the world of AI software development, we speak to Bejan himself to gain further insight. A to resolve customer queries, to ChatGPT to create written content and itineraries, to asking Alexa to provide an update on the weather, and even to self-driving cars. Each of these utilises machine learning algorithms in order to generate a human-like, or intelligent, response. Now, AI isn’t only playing a big part in our daily lives, but organisations around the globe are implementing it, too, in order to streamline their business operations. One such example is the all-in-one CRM/ERP solution, InfonaApp, created by the masterminds at Infona AG, which utilises AI to automate and manage work processes. With the comprehensive InfonaApp, users have access to a variety of revolutionary AI-powered features, including an internal app store which allows the downloading of more than 140 apps that communicate seamlessly with each other and support daily work; tailored industry-specific website homepage creation; automated accounting; and an integrated chat portal for video calling, messaging, and file sharing. Powered by the intelligent AI technology named “EllaAi”, this comprehensive CRM/ ERP platform caters for every industry and fulfils those tedious, time-consuming tasks so that team members can focus their time on more productive work. Observing and learning from users’ ways of working, EllaAi’s purpose is to enhance efficiency, working independently over a long period of time to get to know the business and its operations. By making work easier behind the scenes, this leads to a much-improved experience for the customer. Bejan Choschnau has been in his role of COO at Infona AG for two years, and having successfully implemented AI within the CRM/ERP platform, he feels this to be his greatest achievement to date. Bejan states, “My efforts have directly contributed to a notable improvement in customer satisfaction. By offering an intuitive, efficient, and powerful tool, we’ve helped businesses streamline their operations, leading to increased productivity and success, which in turn, fosters long-term loyalty and satisfaction among our clients.” In this, Bejan had a number of things he wanted to achieve with EllaAi and InfonaApp. First, he felt it important to enable the automation of those critical yet time-consuming tasks such as accounting and website creation. Thanks to EllaAi, this work can now be completed in a fraction of the time, with minimal human intervention needed, and it also reduces the potential for human error. Then comes the focus on customisation and scalability. By harnessing AI, Bejan has been able to facilitate the customisation of the platform to meet the unique needs of various industries, ensuring that the solution is not just effective, but also versatile and scalable. This adaptability has allowed Infona AG to support businesses of all sizes by adapting to them and enhancing their growth and efficacy. Alongside this, the integration of EllaAi into InfonaApp has significantly improved its data analysis capabilities, providing businesses with deep insights into their operations, customer behaviours, and market trends. As a result, clients are feeling empowered to make more informed decisions, with this optimising their strategies for better outcomes. Bejan believes that it is his leveraging of AI’s unique capabilities in Infona AG’s technology that truly distinguishes his role and contributions, and which makes him stand out from other c-suite individuals within the industry. By
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