Issue 8 2019

CEO MONTHLY / ISSUE 8 2019 15 How to Calculate Twitter ROI It’s important not to lose focus on things like how many followers you’re gaining or losing over time, how many shares your posts are getting, how certain hashtags are performing and so on. While it may be a bit more difficult to calculate Twitter ROI than it is to simply see if someone has filled out a form on your site, it’s worth it to spend some time focusing your marketing efforts there and getting familiar with your analytics. Chances are, your competitors are! Find it challenging to find enough time in the day to get your business tasks done, never mind social media? Or maybe you’re just not sure where to even start.