CEO MONTHLY / ISSUE 8 2022 6 Smashing Advertising Goals Through Football The football world is an exceptional place to advertise a business – it attracts millions of people, brings in billions in revenue, and encourages collaboration. Football Media is at the helm of this industry. Henceforth, its innovative founder, Dean Akinjobi, has earned the title of Most Influential CEO, 2022 - London, the United Kingdom ccording to Statista, the Premier League drew in an aggregate attendance of approximately 15 million people during the 2021/22 season. These staggering numbers represent the immense popularity of football and, in turn, its power to unite people of all backgrounds. Of course, these astonishing numbers also represent a potential market for your products. In order to reach this audience, it’s imperative to receive expert advice – and this is where Football Media can help. Football Media is a leading digital advertising and sponsorship agency, with a platform of football sites and social media channels that reach over 41 million global monthly users. Simply, working with Football Media aligns your brand with the best of the best, including its own exceptional clients. Indeed, its portfolio features Adidas, TAG, McDonalds, Eurosport, ZO Skin Health, Sportsbet.io, Primark, and Hollywoodbets. At the helm of the business is Dean Akinjobi, who serves as both the founder and CEO. Through his expertise, Football Media has grown into an industry dominating company, and has received opportunities that many can only dream of. Moreover, it consistently attracts a diverse clientele, with many spawning from the travel, retail, sports, entertainment, technology, i-gaming, crypto, finance, FMCG, Skincare and women’s and men’s health sectors. Football Media helps to empower such businesses to achieve their goals by engaging with target audiences through digital advertising, football club sponsorships, brand ambassador partnerships and sponsorship activations. Of course, many of these industries and the market in which Football Media operates are surrounded by a strong, fast-paced, digital presence, and therefore it is imperative for Football Media to remain on the cutting edge of all industry advancements. Dean Akinjobi has led the company through the digital evolution, and as a result, provides advanced advertising services. For example, Football Media must possess a strong understanding of the entire digital brand advertising and sponsorship landscape and how it can impact the reach of a campaign – digital is never not stagnant, therefore, the business prides itself on remaining ahead of the curve. Dean, who boasts a wealth of experience within the industry, knows how to best amplify a brand’s presence both digitally and within the wider market. Described by many as an inspiration, Dean’s drive and passion for business is evident within his work. He has, quite simply, been at the forefront of the company’s growth since its founding in 2010. Moreover, Dean’s demeanour is friendly – he’s approachable – and it is this that differentiates him from other business leaders. He treats everyone as equals, striving to empower and encourage them through his flexible and hands-on approach to leadership. Consequently, Football Media involves itself greatly within women’s football. The Women’s Euro 2022 has taken place in the UK, and Football Media delivered an abundance of client plans in for this event. Football Media predicts that women’s football – both on amateur and professional levels – will significantly grow throughout the upcoming years. This, paired with the 2022 World Cup, means that Football Media will be working on several exciting projects throughout the end of the year and beyond. For Dean, 2022 has been a year of evolution. He endeavours to continue building upon his and Football Media’s success, with much of these developments taking place in new and emerging markets, such as the Metaverse and women’s football. Contact: Dean Akinjobi Company: Football Media Web Address: www.footballmedia.co Apr22415 A
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