CEO MONTHLY / ISSUE 8 2023 7 for female bodyguards and protection officers. Many female clients prefer working with a female protection officer as they feel more comfortable being protected by a woman. “I am a champion of women in business, especially those operating within the private security sector, as we are a small and rare commodity. I see the value of us supporting each other not just in the United Kingdom, but on a global scale.” A female owner, CEO, military veteran, and trained bodyguard all rolled into one, the role that Tracy plays in the success of the business is crucial. With her background and skillset, she is the company’s unique selling point. Clients from all over the world seek out the business to leverage this knowledge for their own gain, and Tracy collaborates closely with her team to see that this is carried out with maximum impact. Developing this team and ensuring that they thrive in their roles is one of Tracy’s most pressing priorities as CEO. Whilst the welfare of her team and clients is of the utmost importance, Tracy tells us that she refuses to micromanage during deployment, solely because she has faith in the capability of her executive staff to deliver excellence. This is just one of many managerial traits that Tracy picked up during her time serving the nation, a tenure which has influenced her leadership approach no end. The core values that Pinnacle Risk has adopted also largely stem from the British Army, prioritising the likes of trust, teamwork, and leadership above all else. For Tracy, getting stuck in is another big part of her duties. She explains, “when time allows, I operate as a personal protection officer on the ground with my teams. This allows me to maintain my skillset as a protection officer and affords me time with my staff that I wouldn’t ordinarily have.” She continues, “it also allows an opportunity for me to see the quality of my staff operating live on the ground, ensuring they are maintaining the highest standards. I feel this compliments my leadership style and creates stronger bonds amongst my staff.” Unsurprisingly, work of this nature can be stressful for extended periods, sometimes weeks or months at a time. To counteract this, the team pull together as a unit and constantly support one another. As an extension of this, Tracy also strives to remain approachable, transparent, and respectful across all interactions with her team. She puts it best when she says, “I am a firm believer that if my operators are supported by me and enjoying their roles professionally, this reflects hugely on the experience of clients engaging with Pinnacle Risk Consultancy.” It is also important to note that the company is heavily involved with the Armed Forces Covenant (AFC), and Tracy and co. pledge to support the defence community, veterans, and reservists, as well as their families, across the business. A Proud AFC signatory and holder of the Employment Recognition Scheme Gold Award, Pinnacle Risk Consultancy is essentially an extension of the success of the British Armed Forces, mixing its remarkable values with a suite of professional services that guarantee personal protection of the highest standard. Well-versed in everything from female bodyguard services through to TSCM bug sweeps and physical penetration testing, Pinnacle Risk Consultancy takes the safety of its clients incredibly seriously. For its suite of specialist security services and the ongoing dedication that it has across this challenging sphere, we celebrate the company’s visionary leader with this award. Having come a long way from the small Yorkshire village in which she was raised, Tracy Webster is today a pioneer, a leader, and an influential CEO. Contact: Tracy Webster Company: Pinnacle Risk Consultancy Web Address: www.pinnacle-risk.com
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