CEO Monthly Issue 9 2018

CEO MONTHLY / ISSUE 9 2018 7 A CEO for the Modern Age of Marketing and Design g rational, passionate; while the best revelation is to understand and appreciate that each team member is unique and good in his own way.” “My motto in life says it all: “Nothing worth having comes easy” - I have that written all over my main office wall. It is a constant and daily reminder that great results are the outcome of great efforts, sweat, blood and tears.Your best wins are those that normally come after a great loss, use that loss; that failure, to stop, think, plan and execute in confidence.” Whilst they have employed a focus on the Middle East, Brand Lounge have organically grown a client base around the world. Hasan says that the plan is to reach India later this year, and Turkey in 2019. This global expansion lies at the centre of Hasan’s ideas for the future of Brand Lounge, and how he plans to further their lead against potential competitors, “I am on a five-year plan, one that I truly believe will set us completely apart from our industry peers, and position us further as a leading go-to branding consultancy and a noteworthy player globally. For that we will geographically expand; India first, followed by Egypt in 2018. In 2019, we will go to Turkey and target other markets.” “Saudi Arabia and the UAE will always remain our regional focus and home to many brands we created, nurtured and still maintain. We see our role advancing more towards supporting governments in their transformation to target citizens and the public sector. Further, we aim to launch a series of digital services and advance our existing digital propositioning and value offering via our branded digital unit called #BLdigital. Also, we are in the process of building a fast-paced cost-effective branding solution for start-ups.” Brand Lounge acts as the ultimate testament to Hasan Fadlallah’s considerable abilities as a leader and CEO. Its position at the forefront of the sector, and its continued growth into new markets resulted in Hasan being recognised as the CEO of the Year for 2018 by CEO Monthly Magazine. There are few individuals around the world who have made more of an impact in the design and marketing sectors. Company: Brand Lounge Address: Dubai Design District, Bldg 6, Office 209B Dubai, United Arab Emirates Website: brandloungeme.com Telephone: 00971 4 434 7152