CEO MONTHLY / ISSUE 9 2022 12 Ten Tips On How To Meet Your Business Goals • Experts reveal 30% increase in searches for ‘business goals’ • Digital marketing agency shares how businesses can meet their goals he current financial climate has forced businesses across industries to reassess business strategies and future goals. Many are re-evaluating their journey to success, whether their goals are performance, data-driven, cultural or internally focussed. Struggles with employment, paired with the soaring cost of living and materials, have started to impact even the strongest business models, and many are shifting the way they measure success and set goals. Following a 30% increase¹ in interest for the search term ‘business goals’ between June 2020 and June 2022, digital marketing and website development specialist Fishtank Agency has shared insights on how businesses can meet their goals. 1. Find your USP (unique selling point) Identifying a USP is crucial across all business sectors, especially those that operate in highly competitive markets, and understanding what makes your business unique can help you focus on what’s important. This could be various categories such as price, location, values or capabilities of your business. Matt Devall, Senior Account Manager at Fishtank, May22065 T commented: “Every business is unique, but it can be difficult to understand what that uniqueness means and how it is communicated to your potential audience. Usually, it will lie in something simple. If you manufacture a product that no one else does, it’s easy to get lost in the benefits of the item itself and miss the obvious fact that consumers can’t buy it anywhere else.” 2. Create unique and motivating goals Another way to meet your goals is to determine the future success of your business and strategise a plan to meet your objectives. Whilst having one primary goal may be straightforward, having various objectives of different priorities can improve productivity and contribute to more significant growth overall. Of course, setting goals spread over the calendar year or financial year can help you see the success on a larger scale, but setting smaller goals allows you and your team to reach achievements throughout the year and maintain employee engagement and increase morale. Matt shares: “Take inspiration from people who are goal driven, ask how they focus on what they want to achieve
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