CEO MONTHLY / ISSUE 9 2024 10 Proud to have become an integral part of helping lawyers across the Philadelphia area unlock their full digital advertising potential, ADSQUIRE is a carefully crafted collective that, equipped with a detailed understanding of what a successful online marketing strategy should look like, has managed to champion its art. Leveraging creativity and critical thinking, the firm focuses on compiling approaches that revolve around the details. In essence, ADQUIRE is a paragon of digital literacy, with its ability to seamlessly navigate its landscape enabling the continuous development of strategies designed to elevate any lawyer’s Google Ad rankings. At the heart of it all is none other than ADSQUIRE’s outstanding CEO, Anthony Higman. Beginning his career in 2008, Anthony has become a familiar face among Philadelphia’s legal scene, with many lawyers having already benefitted from his immense expertise. Following his graduation from the West Chester University of Pennsylvania, Anthony developed an affinity for the world of law upon working for one of the nation’s largest plaintiffs law firms, and it’s this newfound passion that would go on to inspire him even to this day. Though he worked his way up through various roles, Anthony struck gold when he became a critical part of the firm’s advertising campaigns. Upon onboarding such immense responsibility, it quickly became clear that there were various programs that could be improved, and Anthony was determined to implement new pieces into the already fascinating puzzle of lawyer advertising. Specifically, Anthony found himself enamoured with the structure of PCC advertising, and his input eventually encouraged rapid growth into new verticals that would go on to reshape the firm forever. Following the success of his strategies, Anthony would go on to pivot toward running paid advertising campaigns, and it’s at this point that the ever-adored ADSQUIRE was born. Since cultivating ADSQUIRE, Anthony has unearthed the potential of hundreds of law firms across the nation, with his in-house level PPC management greatly amplifying their presence within such a competitive space. The world of digital advertising is ever-changing, and SEO has become an essential part of any company’s strategy. The same can be said for lawyers, who heavily depend on comprehensive SEO strategies to differentiate themselves from the big names Digital Advertising Designed for Lawyers For as long as advertising has existed, evolutions in its nuances have partnered it. There’s no straightforward way to promote your vision, and this has become increasingly apparent to those in the law sphere who are finding themselves up against the popularity surge of digital marketing. Now, it’s integral for collectives to dedicate their resources to amplifying their SEO efforts, increasing visibility on a more competitive front, and remain aligned with any changes along the way. Thankfully, Anthony Higman – CEO of ADSQUIRE and CEO Monthly’s pick for the Most Influential CEO 2024 - Philadelphia (Advertising for Lawyers) title – is on-hand to help. Possessing extensive experience, Anthony has changed the marketing game, and we explore how below. on the market. Anthony makes this possible – by adopting a proactive approach, he’s able to help lawyers reach their goals, while simultaneously ensuring they retain their strong sense of identity. CEO Monthly spends its days avidly searching for leaders who are going the extra mile to assist clients, and Anthony Higman is no exception. Leveraging his expertise for the sake of securing the success of others, he’s become a pivotal figure in Philadelphia’s digital advertising scene, with many lawyers turning to him for assistance. Able to not only support these very clients, but also boost their presence, Anthony brings crucial experience to the CEO role that will no doubt continue to benefit lawyers throughout the nation. As such, we believe no lawyer-specific advertising CEO is more deserving of the title of Most Influential CEO 2024 - Philadelphia (Advertising for Lawyers) than Anthony Higman. S Contact: Anthony Higman Company: ADSQUIRE Web Address: https://adsquire.com/
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