CEO MONTHLY / ISSUE 9 2024 7 Generative AI Transforming Data into Valuable Insights Start-up Mr. Turing is an AI research and solutions provider serving as an industry leader when it comes to providing customisable, accessible, and secure artificial intelligence. The company’s mission is ultimately to empower clients to unlock the true value of their knowledge, and it does this by affording them customised solutions pioneered by its own R&D team, bespoke AI models, and a suite of ready-foruse products. We learn more about the company’s CEO, Marcelo Noronha, who has been named the Most Influential CEO 2024 - Global (Workplace Knowledge Management). Boasting more than 500,000 users across the likes of the education, finance, and media sectors, as well as more than 70,000 files of a variety of formats in its system, lean start-up organisation Mr. Turing has pioneered two cutting-edge applications, Workstation and Alan Meet, corporate knowledge management and powerful virtual agents that are changing the game. Workstation succeeds by helping users to process, manage, and gain invaluable insights from unstructured information assets in just one click, whether they are videos, emails, messages, or other such documents. Alan Meet, on the other hand, is a purpose-built AI agent that facilitates both organisation and planning for users in communication settings. When a user participates in any type of meeting, phone call, or video conversation, Alan Meet listens to and understands the content of these talks in real time, bringing up relevant insights into the topics that are being discussed. The technology also creates tasks automatically and can be integrated seamlessly with existing applications, ensuring no deadlines or agreements are missed and allowing the user to better manage their time and resources. The perfect combination of human expertise and artificial intelligence that Mr. Turing has struck across its powerful hybrid approach can be attributed largely to CEO Marcelo Noronha, whose responsibilities in this Brazil-based generative AI business span everything from administration and sales to legal and sourcing partnerships. Across his duties, Marcelo is excellent at prioritising, leading to him bringing a CSO (chief strategy officer) and a sales executive into the fold to help the company reach new heights. Prioritisation is just one of the skills that Marcelo has mastered over an almost 40-year career, a journey that has taken him from a decade-long data processing role in one of Brazil’s largest banks, Bradesco, to sales manager positions within sizeable organisations. During this time, Marcelo also found the time to complete a second degree, study English for a year in Australia, and achieve a second MBA in business management. However, it was meeting and then joining his current partners, who were building Mr. Turing at the time, that perhaps stands as Marcelo’s greatest achievement. Having secured the CEO position, Marcelo brings with him to the table a proactive leadership approach that encompasses the ideas and perspectives of everyone, championing the power of collaboration. Although Marcelo’s leadership style has somewhat changed over the years, he still carries the same two pieces of advice with him at all times: continue to develop your leadership skills and align your team with the company’s vision. Marcelo’s successes in these two areas has resulted in a company culture that rests on the cornerstones of innovation and adaptation, with close ties also having been formed with leading local research universities. Working in the ever-changing world of artificial intelligence is not always easy however, and Marcelo recognises that challenges are bound to crop up from time to time. One current example is that companies are still not adopting AI as widely as they would like to across their operations, and the increased interest in artificial intelligence means that new innovations are having to be fostered almost constantly to keep up with demand. Nevertheless, a number of excellent opportunities have risen as a result, most notably being Mr. Turing’s recent incorporation into Canada. Moving with his wife and two children and starting from scratch in a new country was a personal challenge for Marcelo, and trying to maintain a healthy work-life balance remains tough given the long hours he has to work. However, Marcelo enjoys his role and is focused on the legacy he is leaving behind. As Mr. Turing doubles down efforts on its corporate virtual agent, Alan Meet, it will help companies to measurably boost their performance, and this will be a big part of that legacy for its award-winning CEO, Marcelo Noronha. Contact: Marcelo Noronha Company: Mr. Turing Web Address: https://mrturing.ai/ Jul24520
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