CEO MONTHLY / JANUARY 2025 15 Trailblazing Livestock Traceability Solutions Canada’s PrüvIT Technologies Inc is on a mission to forever alter livestock management, a feat it achieves by injecting cutting-edge traceability and data management technology into the field. Designed to deliver valuable insights at every stage of the production chain, this animal identification technology is unlocking new possibilities in such fields as food safety, animal welfare, and all-round sustainability. For her invaluable role in the success of the business, CEO Corlena Patterson has been named as the Agricultural Software CEO of the Year 2024 – North America. Created out of necessity, PrüvIT Technologies was developed by agricultural producers for agricultural producers – underpinning the reasons for it being the livestock traceability solutions provider of choice for many. Because CEO Corlena Patterson is well aware of the complexities involved in daily livestock management, the technology her company leverages is able to solve real problems and add true value, resulting in an interconnected system that goes far beyond the compliance usually focused on by other traceability systems. This ability to go above and beyond is seen through the flagship technologies pioneered by the team at PrüvIT Technologies, including the blockchain-based traceability system AgroLedger and the AIdriven biometric identification platform FaceIT. In an industry underserved by precision technology, such solutions transcend mere regulation and instead help to streamline livestock management protocols, usher in sustainable methods, and help businesses to navigate their day-to-day operations with a newfound sense of confidence. “Our producerfirst philosophy, combined with a deep understanding of sustainable livestock production and an unwavering commitment to innovation, positions us as a leader in redefining agricultural technology for the modern era.” At the helm of this operation, it is Corlena Patterson’s job to oversee the brand’s strategic leadership, operational oversight, and innovation. Steering the company towards its vision of revolutionising livestock tracking and monitoring through superior traceability systems, one of Corlena’s primary responsibilities is bridging what has quickly become a considerable gap between modern technology and agriculture, two spheres which are historically very different and yet together can usher in a new era of farm-to-fork transparency. It is the discrepancy between the AI world and its rural counterpart that makes PrüvIT Technologies’ solutions so effective, with these agricultural technology platforms keeping the sector as up to date as any other. Thanks to a background with animals and an executive director role for the Canadian Sheep Federation (CSF), Corlena has been the perfect person to introduce these game-changing advancements, given that she has already proven herself to have the industry’s best interests at heart through her collaborative efforts. Having always preferred to operate as part of a team and not above it, Corlena approaches her CEO duties with this same collaborative mindset. This has quickly been adopted by PrüvIT Technologies more widely, which subsequently nurtures a culture of empowerment and inclusivity and affords its team countless opportunities to innovate. The defining sense of togetherness that stems as a result ensures that the company is in a position to continue to excel, even in the midst of an industry as quickly developing as agtech. Given that the landscape it operates at the centre of is rapidly changing, PrüvIT Technologies itself remains as adaptable, as shown through the plans it has in the pipeline over the next 12 months. One of the most exciting developments for the company involves the aforementioned FaceIT technology, which the team are now looking to further develop so that it can help with livestock disease prevention. The link between animal health and sustainability is often overlooked, but this solution will help raise awareness of its importance. Moreover, other promising initiatives in development from the company are the deployment of FreshOrigins – which will see the further introduction of blockchain in agriculture in order to focus on the traceability of products – as well as the integration of AgroLedger into the Canadian sheep industry. Both of these undertakings will take place against a backdrop of ongoing refinement, reflecting the company’s unwavering commitment to creating beneficial solutions which have an impact that reaches far and wide. In closing, PrüvIT Technologies’ visionary architect Corlena Patterson tells us: “The journey to revolutionise livestock production through technology is far from over. My career plans focus on continuous innovation, meaningful collaboration, and empowering others to contribute to the industry’s transformation. I’m excited to keep exploring what’s possible and to play an active role in shaping the future of agriculture – one breakthrough at a time.” Contact: Corlena Patterson Company: PrüvIT Technologies Web Address: www.pruvit.io Nov24316
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