CEO MONTHLY / MOST INFLUENTIAL CEO AWARDS 2023 116 CEO MONTHLY / ISSUE 9 2023 16 M Aug23297 Best-in-Class Plumbing Solutions for the Floridian Market As a standout leader in pipe lining and re-piping in the state of Florida, Rooter360 has been an influential force on setting best practices in the market. As CEO, William Gardner has been a crucial driver of this initiative, ensuring that Rooter360 remains a pacesetter despite constant development in the space. On the back of his recognition in 2023’s Most Influential CEO Awards as the Most Influential CEO - Miami (Plumbing Solutions), we spoke to William to find out more about his leadership ethos and plans for the future. Industry leaders thrive through innovation. A drive to do things differently. To do things better. That’s the case regardless of industry, whether it be construction, or banking, or technology or any other multitude of sectors. No matter the size of the business, innovation and constant betterment should form the foundational elements of its operation. To do otherwise in this rapidly moving world could lead to stagnation, especially now that it’s easier than ever for potential clients to access any of your competitors. However, there’s no worry of stagnation when it comes to Rooter360 and its work, with a reputation built through integrity, accountability, quality, teamwork, and innovation. William discusses how these values have forged the company’s success since its establishment. “We have created a quality process that allows customers to fix without trenching or replacing pipes, leaving the home better than we found it. Our values guide our processes. With integrity, we are honest about our performance. With innovation, we are always looking for new ways or technologies to apply. There’s accountability from each department. They all have their own process to do good work and if something goes wrong, they take accountability for it. When you combine all these three, there’s quality. These values have remained unchanged and are the bedrock for our growth through word-ofmouth referrals.” A key question to address is how William views the role of CEO when it comes to inspiring and influencing those he manages and oversees. In this post-COVID world, it pays to remain flexible and dynamic – open to all opportunities, with the business agility and reactivity to capitalise on those opportunities. While that may seem to be less necessary in this particular industry, the overall market necessitates such an approach. As they say, you can never be too prepared when it comes to facing challenges. Luckily, for William, challenges have been relatively easily overcome, with the most pressing of those being a need for skilled labour in a market that is experiencing a limited pool of talent across the board. This is compounded by the fact that Rooter360 simply doesn’t operate in the same way as its peers. “Our biggest challenge has always been finding skilled labour; this type of jobs is very specific and needs attention to detail – it takes time and experience. Now, we
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