CEO MONTHLY / MOST INFLUENTIAL CEO AWARDS 2023 75 CEO MONTHLY / ISSUE 6 2023 15 culture that learns from mistakes and isn’t afraid to iterate or pivot when needed. By adopting this style of leadership, Pasquale inspires and empowers proactive, creative, and dedicated employees. In this way, the company’s objectives are successfully achieved within the dynamic and extremely competitive high-tech IT industry. Business Changers’ focus is on clients who value innovation, cutting-edge technology, and customised solutions. For this reason, its target clients include businesses across a range of different industries such as finance, manufacturing, retail, and fashion. Start-ups and SMEs looking for technology partners to help them scale and grow are also welcomed, as are government agencies requiring innovative technologies. Business Changers establishes many new business connections through its attendance at industry events, conferences, and webinars. Networking allows it to build relationships with potential clients, whilst also providing an opportunity to stay informed about industry trends and developments. It also showcases its expertise through creating content such as blog posts, white papers, and case studies. Business Changers applies due diligence to potential clients by researching their industries, identifying their needs, and trying to understand their unique pain points and technology requirements. This allows it to tailor its offerings to their specific needs. Its unique selling point is its ability to combine stateof-the-art technology with extensive industry experience, and a customercentric approach. This enables Business Changers to deliver individually tailored solutions empowering clients to achieve their business goals, and stay ahead of the competition. Building strong, long-term partnerships with clients allows them to navigate the rapidly evolving technology landscape, and drive sustained growth and success. The company encourages satisfied customers to refer it to their own networks, and provide testimonials that can be used in its marketing materials. Aside from its expert knowledge of the most innovative and up to date solutions, and its customised solutions addressing the needs and challenges of each client, another thing that differentiates Business Changers from its competitors is its exceptional customer service. It delivers responsive, personalised support throughout the whole customer journey, from the initial consultation through to implementation and ongoing maintenance. The internal culture at Business Changers is characterised by key elements such as collaboration and teamwork, continuous learning and development, empowerment and autonomy, diversity and inclusion, and recognition and rewards. The company encourages open communication, knowledge sharing, and crossfunctional collaboration in an environment where everyone is working together towards common goals. It supports ongoing skills development and professional growth by offering training opportunities that help employees stay up to date with industry trends and developments. Business Changers trusts its staff to take ownership of their work, make decisions, and contribute towards the company’s success. This promotes a sense of responsibility and accountability which leads to higher employee engagement and job satisfaction. The company also values diverse perspectives and backgrounds, endeavouring to ensure that everybody feels welcome and included in a work environment that encourages creativity and innovation. It also celebrates employee achievements with rewards for exceptional performance. This reinforces the company’s commitment to recognising and valuing the hard work of its staff. As a consulting IT firm CEO, Pasquale plays an active role in nurturing the commendable internal culture at Business Changers. He leads by example, always demonstrating the values and behaviours the company expects. He wants to make sure that employees understand their role in achieving the company’s objectives, which he does by providing clear direction and articulation of the vision. Pasquale encourages feedback, and fosters a safe place for employees to share their ideas, concerns, and suggestions. He actively listens to his staff’s feedback. By supporting and nurturing the internal culture at Business Changers, he is able to help create a positive, engaged, and motivated workforce. This not only drives the success of the firm, but also delivers the best possible outcomes for its clients. The company is facing challenges in the guise of technological advancements and cybersecurity threats. There are certain gaps in skills, and talent shortages that need to be addressed, combined with an increase in competition within the high-tech computer industry. Regulatory compliance is an ongoing task for the company, as is reducing the carbon footprint and adopting more eco-friendly practices to improve environmental sustainability. However, the company, and Pasquale, are also fielding several exciting new opportunities. It is looking at expansion into new markets, both geographically, and within different industries. It is forming alliances and building strategic partnerships that will benefit both parties. It is also harnessing the power of data and analytics to optimise processes and help the company make more informed decisions. As CEO, the award-winning Pasquale Sorgentone has plans to streamline internal processes for more improved efficiency, and to better serve clients with a refined focus on meeting their needs. He also plans to identify opportunities through market research, forming strategic partnerships, or acquiring complementary businesses. There are plans afoot to create a new spin-off company, focused specifically on a certain segment of the market, to explore new technologies, and for Pasquale himself to become a mentor to aspiring professionals or non-profit organisations. Watch this space, there is clearly so much more to come from Business Changers! Company: Business Changers Web Address: https://business-changers.it The staff play a crucial role in the success of our firm, Business Changers. They are the backbone of the company, responsible for driving innovation, delivering exceptional customer service, and maintaining our competitive edge in the high-tech computer industry. “ “
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