Boutique Kaotique


Alexandra Hotelier

Ethical Fashion CEO of the Year 2024 - UK
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Chasing her childhood dream of working in luxury fashion, Alexandra Hotelier (founder of Boutique Kaotique) became aware of the industry's red flags, which inspired her to create a sustainable fashion brand. "I wanted to build a company where waste wouldn’t be a problem. We live in a world overflowing with excess— I didn’t want to contribute to that," she explains. BoKa’s business model focuses on using only organic materials and its made-to-order system, ensuring that no stock goes unsold.