How&How


Cat How

Branding Agency CEO of the Year 2024 - UK
Cat How is Founder and CEO of How&How—a global branding agency in London and LA. A former award-winning journalist and design critic, Cat studied at Central Saint Martins and set up How&How in 2020. Her agency is on a mission to liberate ideas the world deserves. Cat is an Ambassador for the Clean Creatives and a mentor for D&AD Shift and Women in Tech. She has judged multiple design awards; and has spoken about entrepreneurship, equality and design at Conferences and Summits around the world.