River Bioscience


Rob Elfick

Most Influential CEO 2024 - South Africa (Sustainable Agriculture)
Rob is a Chartered Accountant with an MBA. He has gained diverse international experience over his career. CEO of River Bioscience since 2017 with turnover over growth of 900% and triple the registered product portfolio. Based in South African with the mandate to develop, commercialise and distribute sustainable crop protection technology for key pests via holistic and accurate programmes in support of the competitiveness, sustainability and market access for Citrus and other high value crops.