Vierula Consulting

Author of the world class book Find Your Market-Oriented Competitive Advantage _ A Toolkit for strategy and branding. Clip from the back cover: ”With this book, Markku Vierula builds on the work of giants in the field of competitive strategy such as Michael E. Porter, Jim Collins, Peter Drucker, Simon Sinek, Philip Kotler, Gary Hamel, W Chan Kim and Renee Mauborgne. The book offers tools that a company can use to find a WHY + competitive advantage solution. The book also provides examples of...