Visit Greenland
Most Instrumental Tourism CEO 2023 (Greenland): Anne Nivíka Grødem
Born in Ilulissat, Greenland, Anne Nivíka Grødem leads Visit Greenland, focusing on tourism, sustainability, and purpose-driven leadership. With expertise in nation branding and entrepreneurship, she champions initiatives celebrating Greenland's heritage while driving tourism and business growth. Grødem spearheads sustainable tourism development at Visit Greenland, preserving the local environment with the motto "A good place to live is a good place to visit."